Marketer + Google Ads and Analytics Leader Job at Integrity Web Consulting in Un

Company Description

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

We hire people based upon the H's

Happy - a zest for life and desire to delight our clients

Humble - no egos allowed. ever.

Hungry - will want to change the world

Honest - always do what you say you're gonna do

Offshore firms and recruiters DO NOT APPLY.

Job Description

Plan, implement and manage data driven client SEO/SEM/PPC programs Must be an exceptional writer and communicator

Marketing strategist with a Conversion Rate Optimization (CRO) mindset

SEM management includes: Conducting keyword research

Creating campaigns and monitoring performance

Managing campaign budgets

Performing A/B testing and audits

Continually optimize campaigns and landing pages

SEO management includes: Understanding personas to better target identified audiences

Creating keyword and linking strategies

Optimizing meta descriptions

Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance

Providing recommendations to content writers to drive SEO content creation

Analytics management includes: Analyzing data and provide evidence-based recommendations

Correlating performance metrics against digital marketing KPIs

Identifying deficiencies and implement solutions in a timely manner

Presenting data in a meaningful way

Suggest improvements for process and productivity optimization

Work with content writers, web developers and marketing teams to properly implement best practices

Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

Qualifications Experience with and capacity to quickly learn and utilize the following tools:

Google Ads

Google Search Console

Google Tag Manager

Google Tag Manager Debugger

Google Tag Assistant

Google Analytics

Google Looker Studio

Google Optimize

Google Data Studio

Google Keyword Planner

Google Structured Data Testing Tool

Hotjar/CrazyEgg/MouseFlow/etc.

Moz/AHREFs/etc.

Screaming Frog

SpyFu/SEMRush

HubSpot

Schema MarkUp Generator

Yoast

Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services

Possess excellent time management skills

Have a sense of ownership and pride in performances and its impact on company's success

Ability to collaborate effectively

Ability to proactively communicate

Experience in developing and executing marketing strategies

Knowledge of online lead generation and content strategy

Strong analytical skills with the ability to interpret data and trends

Expertise in branding and social media marketing

Excellent communication and organizational skills

Ability to work independently and in a team environment

Experience in user experience design and HCI is a plus

Bachelor's degree in Marketing, Business, or related field is a plus

Additional Information

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1

Offshore firms and recruiters DO NOT APPLY.

Qualifications

• Plan, implement and manage data driven client SEO/SEM/PPC programs Must be an exceptional writer and communicator
• Marketing strategist with a Conversion Rate Optimization (CRO) mindset
• Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
• Possess excellent time management skills
• Have a sense of ownership and pride in performances and its impact on company's success
• Ability to collaborate effectively
• Ability to proactively communicate
• Experience in developing and executing marketing strategies
• Knowledge of online lead generation and content strategy
• Strong analytical skills with the ability to interpret data and trends
• Expertise in branding and social media marketing
• Excellent communication and organizational skills
• Ability to work independently and in a team environment
• Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis

Responsibilities

• SEM management includes: Conducting keyword research
• Creating campaigns and monitoring performance
• Managing campaign budgets
• Performing A/B testing and audits
• Continually optimize campaigns and landing pages
• SEO management includes: Understanding personas to better target identified audiences
• Creating keyword and linking strategies
• Optimizing meta descriptions
• Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
• Providing recommendations to content writers to drive SEO content creation
• Analytics management includes: Analyzing data and provide evidence-based recommendations
• Correlating performance metrics against digital marketing KPIs
• Identifying deficiencies and implement solutions in a timely manner
• Presenting data in a meaningful way
• Suggest improvements for process and productivity optimization
• Work with content writers, web developers and marketing teams to properly implement best practices
• Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools