DSP Marketing Manager

Required Skills & Experience

Required Experience

10+ years of professional working experience, including 6+ years in digital media, advertising technology, analytics, or a related field
2+ years of experience in media buying using a DSP platform for programmatic media
Hands-on experience leading end-to-end workflow/overseeing all advertising systems for media strategies and an overall
Experience in digital media, retail e-commerce, marketing/advertising technology, and onsite advertising products
Deep knowledge of digital advertising ecosystems (DSPs, SSPs, DMPs, ad servers)
Previous experience collaborating with internal product and IT teams to develop a software or platform in an Agile environment (experience developing a media buying platform is an asset)

Required Education

Bachelors Degree in business, marketing, commerce, computer science, or a related field.

Required Skills

Strong ethical standards, service orientation, and dedication to upholding data privacy/protection integrity
Strong understanding of structured testing (Ex/ incrementality testing)
Previous experience with cross-functional leadership. Ability to unite stakeholders and align around shared objectives
Strong analytical and communication skills. Ability to convey complex ideas into simple and clear terms to diverse audiences.
Highly organized, decisive, and action-oriented with strong critical thinking and problem solving abilities.

Nice to Have Skills & Experience

eCommerce advertising experience is an asset
Retail industry experience preferred

Job Description

Insight Global is seeking a Digital Marketing Manager to support a top retail client with Platforms, Strategy and Privacy of their media buying platform for a 12-month contract. This individual will lead the end-to-end workflow and oversee all advertising systems required to execute media strategies effectively.

In this role, you will provide proactive guidance for upcoming tech builds and roadmaps, identify risks through the privacy risk assessment process, and track remediation actions as needed. You will be responsible for knowing the privacy impacts of projects.

You will help manage key privacy initiatives and help teams design their systems and customer experiences in a manner that uploads the high bar for customer trust.

This role demands a deep understanding of digital media, advertising technology, and operational frameworks.

The Manager will collaborate with cross-functional teams, including IT, Product Development, Analytics, Legal, Media and external partners, to ensure platform capabilities are optimized and aligned with business goals.

Key Responsibilities

(1) Actionable Deliverable

Lead the launch of new ad tech offerings from the ground up, including RFP processes and MSA negotiations
Ensure compliance with Canadian privacy and regulatory requirements
Oversee the successful and timely delivery of the FY26 product roadmap

(2) Actionable Deliverable

Build and manage the media buying roadmap for supplier-facing capabilities
Partner with cross-functional teams to identify incremental inventory and ad product opportunities
Develop and execute go-to-market plans for new offerings

(3) Actionable Deliverable

Own and refine intra-team platform processes
Serve as a subject matter expert for ad products and features supporting Account Management, Sales, Planning, and Ad Ops
Conduct platform learning sessions for the OAM team on tools like creative builder, campaign creation, and reporting

(4) Actionable Deliverable

Lead the privacy compliance roadmap development along with creating privacy risk assessment framework
Plan, organize, manage privacy office projects, ensuring on-time, successful delivery
Support development and implementation of privacy processes and procedures
Prepare updates and formal communications to provide information about project status, issues, key decisions