Digital Marketing Manager

As **Digital Marketing Manager **at ICSPI, you will be responsible for digital programs to build and nurture our pipeline of prospects.

• *Who you are**
• You are a self-starter and are able to drive new and scalable campaigns
• You have the willingness to own and execute on all aspects of pipeline-building marketing campaigns
• You have proven success in building and moving prospects through a sales funnel, including nurturing techniques, digital programs, asset creation, measurement, analytics, testing and planning
• *Responsibilities**
• Conduct keyword research and optimize website content for SEO
• Own the architecture and content updates for our website
• Monitor and analyze website analytics, social media metrics, and campaign performance to identify areas for improvement; create dashboards
• Work with the Applications team to develop content
• Coordinate with sales to drive booth traffic at conferences and trade shows
• Work with the product team to optimize audience targeting, messaging and landing page UX
• *Qualifications**
• Experience with paid search, SEO, display and /or retargeting ads, and related tools
• Experience using marketing campaign tools (Salesforce, Marketo, HubSpot)
• Experience with video marketing (YouTube, LinkedIn, TikTok)
• Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with WordPress and WordPress plugins
• Experience with web analytics tools such as Google Analytics and keyword tools
• Excellent research skills to identify target audience demographics, trends, and competitors
• Ability to think creatively and strategically to develop innovative digital marketing campaigns
• Strong written and verbal communication skills to effectively convey messaging across various digital channels
• *Preferred Qualifications**
• Experience marketing hardware products
• *Salary**: $59,000.00-$76,000.00 per year
• *Benefits**:
• Casual dress
• Dental care
• Employee assistance program
• Extended health care
• Paid time off

Flexible Language Requirement

• French not required

Schedule

• Monday to Friday

Ability to commute/relocate

• Kitchener, ON: reliably commute or plan to relocate before starting work (required)

Work Location: In person