Digital Marketing Director

About Us

Hoonigan serves the automotive enthusiast community through engaging content and a broad range of vehicle enhancements from brands like Fuel Off-Road, American Racing, KMC, Rotiform, and Black Rhino. Our distribution centers in North America, Australia, and Europe support more than 30,000 retailers along with a growing e-commerce presence, giving enthusiasts reliable access to wheels, suspension, lighting, and accessories.

Our experience in automotive culture guides how we operate and help us stay connected to what enthusiasts care about as the industry evolves. With one of the strongest product portfolios in the industry and a global network behind it, we’re focused on delivering products and experiences that set the standard for enthusiasts worldwide.

Job Summary

We are seeking a strategic, disciplined digital leader who instinctively bridges the worlds of B2B dealer support and direct-to-consumer e-commerce, recognizing them as interconnected components of a unified growth strategy. The ideal candidate is a proactive owner who consistently translates business priorities into clear, testable digital plans and builds the processes, dashboards, and teams needed to execute and scale them with precision.

This person possesses deep expertise across performance marketing, CRM, web experience, conversion optimization, and multi-touch attribution, paired with the ability to align diverse stakeholders so that every campaign, product launch, and content asset performs cohesively and profitably across all digital channels.

They lead through clarity, accountability, and evidence, cultivating an experiment-driven culture within their paid, CRM, web, and analytics teams while collaborating effectively with Channel Marketing, Brand, Creative, and Sales to accelerate both dealer adoption and consumer revenue.

Equally comfortable shaping long-term growth vision and driving day-to-day optimization, they maintain a relentless focus on meaningful outcomes, ROAS, CAC, conversion rate improvement, pipeline contribution, and dealer platform engagement, rather than vanity metrics or creative perfection.

Ultimately, we want the leader whom dealers rely on for best-in-class digital tools, whom the executive team trusts for an accurate view of digital impact, and who consistently turns marketing investment into predictable, scalable growth. If you thrive at the intersection of B2B partnership and consumer scale and are driven to build the modern digital growth engine for a premium brand, this role will feel like home.

Responsibilities

• Lead digital strategy across B2B and D2C, including paid media, CRM, web, and conversion optimization
• Own and maintain all brand websites and digital properties, ensuring alignment with campaigns, product launches, and merchandising
• Oversee Dealerline content, updates, and integration with broader digital programs
• Ensure launches are reflected across all digital touchpoints (web, landing pages, portals, email, paid)
• Manage CRM and email marketing for both dealer and consumer audiences
• Lead performance marketing (search, paid social, programmatic) and track ROAS and attribution
• Partner with Channel Marketing to drive dealer adoption of digital tools and assets
• Oversee analytics, dashboards, and full-funnel digital performance reporting
• Optimize landing pages, user experience, and conversion paths across web and mobile
• Collaborate with Brand and Creative to activate campaigns digitally
• Drive growth through funnel experimentation, testing, and optimization

Qualifications

• 10+ years in digital marketing with experience leading performance, CRM, web, and analytics teams.
• Proven success driving integrated B2B (dealer) and D2C digital strategies.
• Strong expertise in paid media, ROAS optimization, attribution, and funnel performance.
• Hands-on experience with CRM platforms, lifecycle email programs, and audience segmentation.
• Demonstrated ability to manage websites, improve UX, and optimize conversion paths.
• Advanced analytics skills with experience building dashboards and full-funnel reporting.
• Strong cross-functional collaborator with Sales, Channel Marketing, Brand, and Creative.
• Strategic thinker with a test-and-learn mindset and a track record of delivering measurable growth.
• Excellent communication skills with the ability to align diverse stakeholders.
• High-ownership leader who thrives in fast-paced, data-driven environments.

Disclaimer

We are an E-Verify employer.

We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.