Marketing Campaign Coordinator

Overview

Use Data to Influence Marketing Strategy!

Growth| Learning | Employee Centric Culture

At GSC, we are passionate about people. We like to inspire and educate companies on how to leverage 3D engineering technologies to advance manufacturing, drive innovation, and fuel new product development. We love to problem solve and provide solutions that will enhance our customers’ design process. We partner with our customers and are a true extension of their team.

The Marketing Campaign Coordinator is a key strategic partner focused on understating marketing analytics and trends. This critical team member supports the marketing team by sourcing call lists, coordinating campaign launches, and monitoring the success of our lead-generation marketing efforts.

This role places you in a position to truly develop and grow your B2B marketing skills with company that places a strong focus and priority on the marketing process.

Our robust benefits package includes

PTO (holiday, sick, vacation)
Medical/Dental/Vision/Life insurance
401k
Hybrid role out of Germantown, WI
Internal growth opportunities for the right candidates

Responsibilities

Maintains inventory of opportunities for each Business Development Representative (BDR).
Performs data mining and creates call lists using NetSuite (CRM) and external data source services (ZoomInfo):
Ensures company and contact information is accurate and precise
Loads contacts into the sales marketing automation system (Sales Loft)
Aids in cadence development and messaging scripts for BDR
Assists with lead page development and content to support new customer acquisition
Monitors the various lead sources and distributes them to the sales team accordingly.
Owns the daily and weekly workflow of outbound campaigns and distribution to the sales team.
Coordinates campaign launches:
Works with the Sales Manager and Campaign Manager to assist in campaign development including target market and formulation of offer.
Coordinates key collateral creation with Marketing for each campaign. Works with technical resources, Content Specialists and Sales to compile Sales support materials including the following:
Initial sales script, supporting resources and objections handling
Pre-approach email
8-minute deck (PowerPoint slides) to facilitate a sales conversation
Other materials (e-book, videos, events) when needed
Monitors and manages leads from our partners, this includes SOLIDWORKS, Markforged, Ellison Technologies, and CAMWorks.
Provides reporting on each campaign and tracks the lead source of all campaigns for measurement and analysis.
Monitors and reports on industry communication and trends, customer and competitor activity, and internal employee engagement.
Actively involved in the implementation and tracking of social campaigns

Qualifications

Bachelor’s degree in Business, Communications, Marketing or related field preferred
Strong understanding of Sales and Marketing concepts
Basic Marketing analytics experience
Experience with marketing automation systems
CRM (Customer Relationship Management) proficiency
Experience with Google Tag Manager, website, and paid media analytics
Understanding of customer data and targeting using customer data
Experience with building and maintaining webforms

And, of course

Organized and proficient in Time Management
Comfortable using Microsoft Excel and Understanding of Pivot Tables
Proactive approach, flexibility, productivity, and adaptability
Excellent verbal and written communication skills
Ability to work under pressure and to handle multiple conflicting priorities
Organization skills and detail orientation
High energy and optimism, team player