Manager of Marketing & Brand

Description

STATEMENT OF THE JOB

The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company’s hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals.

Requirements

ESSENTIAL FUNCTIONS

• Expand Gryphon Place’s online presence through social media, web content, e-newsletters, and press releases
• Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn
• Evaluate and refine Gryphon Place’s marketing strategy and marketing plan
• Use design programs to create marketing and promotional materials as needed for the organization
• Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed
• Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information.
• Ensure all external communication content is consistent with the organization’s brand
• Develop and implement innovative sourcing strategies to attract diverse, quality candidates
• Ensure a positive candidate experience through all stages of the recruitment and selection process
• Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas
• Manage the organization and distribution of promotional items and materials for events, presentations, and partners
• Other duties as assigned

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in marketing, communication, or related field; or an equivalent amount of experience
• Minimum 2 years of marketing experience
• Minimum 1 year of event experience
• Proficient in design programs including Canva and Adobe
• Must hold a valid Michigan driver’s license and have reliable transportation for work purposes and able to lift 40 pounds
• Ability to work evenings and weekends for outreach and event planning, as needed

KNOWLEDGE / SKILLS / ABILITIES

• Strong computer and design skills
• Strong attention to detail
• Excellent verbal and written communication skills
• Ability to work evenings/weekends as needed
• Ability to complete assignments on a deadline
• Ability to work independently and exercise good judgment

PHYSICAL REQUIREMENTS

• This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds.

This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.