Head of Content

GrowME Marketing is a results-driven digital marketing agency for ambitious brands. We combine bold creative with data-backed strategy to help clients attract, convert, and retain more of their ideal customers. We’re seeking a **Head of Content** to lead our team in crafting a brand voice that’s unmistakable and copy that captivates, converts, and cuts through the noise. You’ll shape narratives that elevate every brand we work with, ensuring our content isn’t just good — it’s unforgettable.

As **Head of Content**, you’ll lead the strategy behind the words that move audiences and drive results. You’ll define brand voice, develop messaging frameworks, and ensure every offer and campaign hits the mark. While your team of talented writers brings the vision to life, you’ll focus on steering high-level strategy, maintaining excellence across all channels, and personally leading the biggest, most important projects that define how our clients show up in the market.

• *Key Responsibilities**
• **Own the content vision** — set and lead high-impact messaging strategies that define brand voice and positioning across all channels.
• **Lead and inspire** a team of writers, editors, and content specialists, providing strategic guidance and creative direction.
• **Oversee and refine** editorial calendars, campaign narratives, and cross-platform storytelling to maximize audience engagement and conversion.
• **Collaborate with leadership** across marketing, creative, and SEO to ensure content drives business growth and supports major campaigns.
• **Maintain the highest standards** for content quality, clarity, and brand consistency, stepping in personally on flagship, high-stakes projects.
• **Personally lead** the creation of flagship content and high-visibility campaigns that set the benchmark for the team’s output.
• *What We're Looking For**
• **Proven expertise** — 7+ years in content strategy, journalism, or digital marketing, with a portfolio of work that moves the needle.
• **Leadership that inspires** — a track record of leading and elevating high-performing content teams.
• **Brand architect skills** — mastery in brand messaging, high-converting copy, and multi-platform content strategies that drive engagement across the full customer journey.
• **Wordcraft at its finest** — exceptional writing and editing skills, with an instinct for what captures attention and converts.
• **Creative direction excellence** — ability to guide and shape major brand assets — from brochures and ad campaigns to full brand guides — ensuring every piece reflects strategic intent and brand voice.
• **Marketing agency experience** — you already know what it is.
• *Ready to lead a world-class content team?**

Pay: From $70,000.00 per year

• *Benefits**:
• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• Paid time off
• Vision care
• Work from home

Application question(s)

• Can you share a brief example of a content strategy you developed that significantly improved brand engagement or conversions?
• Which of the following have you led or directed at a high level?
• Brand messaging development
• Multi-platform content campaigns
• High-converting offer creation
• Creative direction for marketing assets (e.g., brochures, brand guides, ads)
• SEO-driven content strategy and high-converting, search-friendly copy
• *Experience**:
• leading content strategy and managing a creative team: 5 years (preferred)

Work Location: Hybrid remote in Calgary, AB T2R 1M1