Digital Marketing Funnel Setup with Google Ad Grants

We are looking for an experienced digital marketing strategist to help us build a compliant advertising funnel using the Google Ad Grants program ($10K/month in free ads) and connect it with paid social remarketing campaigns.

The project involves

Designing Google Search Ad campaigns (nonprofit Ad Grants program) to drive awareness and educational engagement

Creating mission-driven landing pages with lead capture (newsletter sign-ups, downloads, etc.)

Implementing tracking (Google Analytics, Meta Pixel, TikTok Pixel) to build remarketing audiences

Ensuring compliance with Google Ad Grants rules (mission-focused, no direct product sales on Ad Grant campaigns)

Campaign structure & keyword research for Google Ad Grants

2–3 compliant landing page layouts (with lead magnets)

Pixel integration for remarketing - FB/IG/TikTok

Documentation + handover when needed

Ideal Candidate

Proven experience with Google Ad Grants for nonprofits

Understanding of marketing funnels, CAC vs LTV modeling

Contract duration of more than 6 months. with 40 hours per week.

Mandatory skills

Google Ads, Google Analytics, Campaign Management, Campaign Optimization, Pay Per Click Advertising