E-commerce Manger

About Us

Come Join Our Team! FOTILE is a leading international manufacturer of High-end Kitchen appliances. FOTILE is China's most successful high-end kitchen appliance manufacturer, with 16,000+ employees, 19 production lines, 4 assembly plants, 4 factories, 116 branch offices, 26 German IF awards, 22 Red Dot Awards, Sales in 30 countries, and over 43% market share of the Chinese high-end kitchen appliance market. Fotile is the choice of appliance for over 17 million families around the world.

Job Responsibilities

• Partner with the General Manager to develop annual business plans, prepare marketing calendars, and position e-commerce channels in alignment with product features, business objectives, channel strategies, and customer behavior trends.
• Proactively develop strategies to achieve and exceed assigned eCommerce sales goals and profit ratio through precise planning, execution, and optimization of channel operations and resources.
• Formulate and enforce channel policies for pricing, promotions, product management, inventory, and legal compliance to align with brand standards as well as platform requirements.
• Identify and lead Ecommerce channel development initiatives, including onboarding new platforms, optimizing performance, and managing exits of underperforming channels to improve omni-channel optimization, maximize site sales, traffic conversion, and increase customer satisfaction.
• Cultivate and maintain strong relationships with eCommerce channel partners (e.g. Home Depot, Lowes), ensuring compliance with their policies and leveraging promotional opportunities.
• Utilize quantitative data to build, test, evaluate, and maintain robust data analysis and reporting qualitative data for management to make timely, informed decisions, including measuring ROI and KPIs and overseeing P&L.
• Utilize platform analytics tools to identify business opportunities, operational challenges, sales trends, drive solutions, and implement continuous improvements to enhance e-commerce efficiency and revenue growth.
• Leverage data analysis to track consumer behavior, market dynamics, new channel trends, competitive landscape, and provide insights of growth opportunities to refine channel, category, and customer strategies.
• Oversee and monitor day-to-day channel operations of third-party eCommerce operation team, ensuring seamless execution of advertising, listings, promotion campaigns, inventory accuracy, and order fulfillment.
• Coordinate with Marketing Team and digital marketing business partner to constantly review and monitor digital marketing strategies performance and make adjustment for effective ecommerce marketing strategies.
• Coordinate with Customer Service Team to manage customer review and feedback, and implement strategies to improve customer journey, user interface, and overall satisfaction across all e-commerce touchpoints.
• Coordinate with Product function to identify new opportunities and categories, develop, and implement platform-specific product strategies, including product selection, inventory planning, and competitive analysis, to drive incremental growth. 1
• Coordinate with other cross-functional teams, including but not limited to finance and logistics teams to ensure seamless e-commerce operations and a cohesive brand presence.
• Establish communication framework for team collaboration and morale establishment by conducting regular reviews, performance assessments, coaching, and team building activities.
• Establish monitoring systems to track channel performance, compliance management, review management, ensuring all e-commerce activities adhere to legal, regulatory, and platform-specific policies to mitigate potential risks.
• Ad hoc duties as assigned.

Job Requirements

• Bachelor’s degree in E-commerce, marketing, business, or equivalent preferred.
• 8+ years of experience in large E-commerce Channels (Home Depot, Lowes, etc.) Management, or online sales, preferred.
• Experience with the Electric Home Appliance catalog is a plus.
• English and Mandarin Chinese proficiency is a plus.
• Familiarity with demand planning, catalog management systems, and digital marketing strategies.
• Strong project management, problem-solving, and relationship management skills.
• Data-driven mindset with the ability to analyze sales trends and implement optimizations.
• Strong leadership with the ability to manage cross-functional teams.
• Ability to work cross-functionally and communicate effectively with internal teams and external partners.

Compensation and Benefits

• Competitive Base salary plus Commission
• Medical health benefits, dental and vision insurance, Life and AD&D Insurance
• 401k plan with employer matching
• Paid Holidays, PTO and Sick
• Employee Discount Program
• Allowance for auto and cell phone
• Team Building Events

Qualifications

• 8+ years of experience in large E-commerce Channels (Home Depot, Lowes, etc.)

Benefits

• Competitive Base salary plus Commission
• Medical health benefits, dental and vision insurance, Life and AD&D Insurance
• 401k plan with employer matching
• Paid Holidays, PTO and Sick
• Employee Discount Program
• Allowance for auto and cell phone
• Team Building Events

Responsibilities

• Partner with the General Manager to develop annual business plans, prepare marketing calendars, and position e-commerce channels in alignment with product features, business objectives, channel strategies, and customer behavior trends
• Proactively develop strategies to achieve and exceed assigned eCommerce sales goals and profit ratio through precise planning, execution, and optimization of channel operations and resources
• Formulate and enforce channel policies for pricing, promotions, product management, inventory, and legal compliance to align with brand standards as well as platform requirements
• Identify and lead Ecommerce channel development initiatives, including onboarding new platforms, optimizing performance, and managing exits of underperforming channels to improve omni-channel optimization, maximize site sales, traffic conversion, and increase customer satisfaction
• Cultivate and maintain strong relationships with eCommerce channel partners (e.g. Home Depot, Lowes), ensuring compliance with their policies and leveraging promotional opportunities
• Utilize quantitative data to build, test, evaluate, and maintain robust data analysis and reporting qualitative data for management to make timely, informed decisions, including measuring ROI and KPIs and overseeing P&L
• Utilize platform analytics tools to identify business opportunities, operational challenges, sales trends, drive solutions, and implement continuous improvements to enhance e-commerce efficiency and revenue growth
• Leverage data analysis to track consumer behavior, market dynamics, new channel trends, competitive landscape, and provide insights of growth opportunities to refine channel, category, and customer strategies
• Oversee and monitor day-to-day channel operations of third-party eCommerce operation team, ensuring seamless execution of advertising, listings, promotion campaigns, inventory accuracy, and order fulfillment
• Coordinate with Marketing Team and digital marketing business partner to constantly review and monitor digital marketing strategies performance and make adjustment for effective ecommerce marketing strategies
• Coordinate with Customer Service Team to manage customer review and feedback, and implement strategies to improve customer journey, user interface, and overall satisfaction across all e-commerce touchpoints
• Coordinate with Product function to identify new opportunities and categories, develop, and implement platform-specific product strategies, including product selection, inventory planning, and competitive analysis, to drive incremental growth
• Coordinate with other cross-functional teams, including but not limited to finance and logistics teams to ensure seamless e-commerce operations and a cohesive brand presence
• Establish communication framework for team collaboration and morale establishment by conducting regular reviews, performance assessments, coaching, and team building activities
• Establish monitoring systems to track channel performance, compliance management, review management, ensuring all e-commerce activities adhere to legal, regulatory, and platform-specific policies to mitigate potential risks
• Ad hoc duties as assigned