Strategic Fundraising and Digital Channels Executive

**Overview:**

The Strategic Fundraising and Digital Channels Executive will provide strategic leadership and direction for the successful execution of all digital and CRM strategic plans, with a focus on growing and improving the effectiveness and breadth of the ministry's outreach to existing and target constituents. **Responsibilities:**

• Provides leadership and strategic direction to the Digital Team, including eCommerce, Email, Digital Analytics, and online content strategy and Search Engine Optimization (SEO)
• Develops and implements strategic plans to optimize the value and retention of the CRM audience portfolio
• Directs the development and administration of expense budget of $9 million for CRM Communications & Digital team
• Oversees the effective execution of marketing strategies designed to acquire, retain, and reactivate donors for the ministry
• Develops and directs the strategy to convert a significant segment of one-time donors to become monthly supporters of the ministry
• Provides strategic direction for the development of all test strategies and directs the effective execution of those
• Oversees thorough analysis of all efforts, evaluates, and approves appropriate rollout recommendations
• Directs constituent development research recommendations and implementation
• Oversees the development of both ongoing performance feedback mechanisms and continual process improvement
• *Qualifications:**
• Bachelor's Degree in Business with emphasis in Marketing (MBA a plus)
• 10+ years of strategic marketing/fundraising experience
• 10+ years of experience in direct marketing product/fundraising, advertising account management, and/or management consulting
• 5+ years of experience in Internet Marketing and online Ecommerce and Digital Leadership
• 5+ years of experience with pledge program acquisition, fulfillment, and retention
• 5-7 years of managing multi-million dollar budgets
• In-depth knowledge of Focus on the Family mission, philosophy, values, and objectives
• Demonstrated experience and working knowledge of finance and accounting principles
• Strong technical acumen and experience overseeing both qualitative and quantitative research efforts
• *Benefits:**
• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center
• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement