Lifecycle Marketing Manager

About Us

First American (NYSE: FAF) has a long history of prioritizing its people since 1889. This inclusive culture fosters an environment where everyone feels welcome, supported, and empowered to innovate and reach their full potential.

Job Summary

We're seeking a skilled Lifecycle Marketing Manager to join our Performance Marketing Center of Excellence. As part of this team, you'll design, optimize, and manage automated programs that convert leads into opportunities and grow customer value over time.

Key Responsibilities

• Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels.
• Map and manage customer touchpoints to ensure timely, relevant, and personalized experiences.

Requirements

• A marketer with deep marketing automation expertise (Salesforce Marketing Cloud preferred).
• A proven ability to build journeys that improve conversion, protect engagement quality, and drive measurable pipeline contribution.
• A collaborative marketer who thrives in a cross-functional performance marketing environment.

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes.

Why Join Us

• Be part of a newly formed Performance Marketing CoE with executive visibility, where your work directly shapes enterprise growth strategy.