Digital Marketing Manager Ice Cream

Job Description

We are seeking an experienced, visionary, results-oriented, and hands-on Global Digital Marketing Manager to lead the digital agenda for our Global Ice Cream Division.

• Shape and execute the digital strategy ensuring alignment with overall brand objectives.
• Drive performance across all digital platforms.
• Enable market sharing and collaboration for brilliant local execution to accelerate growth through innovative marketing initiatives.

The successful candidate will bring strategic leadership, creativity, and operational excellence to accelerate growth and deliver consistent, impactful brand experiences at scale.

This involves partnering with global and local Marketing, Media, and eCommerce teams to drive digital initiatives under the framework of Digital Excellence.

You will also serve as a key contributor to the organizational evolution of digital for the overall Ice Cream division.

Key Responsibilities

• Content & Editorial Excellence: Deploy digital strategies, manage global editorial plans, and enhance crucial collaboration with Area/BU teams.
• Owned Platforms: Define and manage strategies for brand websites, social channels, and other digital properties.
• Social Media Strategy: Evolve and strengthen the Division's global social media strategy in collaboration with Masterbrand teams and partners.
• Collaboration & External Partnerships: Work cross-functionally with Media, eCommerce, CSU, Masterbrand, and Wells teams to align and integrate digital initiatives into the broader commercial strategy.
• Performance Measurement & Optimization: Monitor the effectiveness of global digital campaigns and platforms, delivering insights and optimization recommendations.