Head of Performance Marketing and Demand Generation

Job Summary

We are seeking a seasoned Head of Performance Marketing & Demand Generation to drive our customer acquisition and growth efforts for our EverPro vertical.

Key Responsibilities

• Develop and execute comprehensive performance marketing and demand generation strategy across multiple brands.
• Lead, mentor, and scale a high-performing marketing team.
• Oversee all paid and organic acquisition channels to drive pipeline and revenue growth.
• Implement robust tracking infrastructure and attribution models to measure campaign effectiveness.
• Establish an experimentation roadmap and foster a test-and-learn mindset on the team.

Qualifications & Experience

• 12+ years of progressive experience in marketing, including 5-7+ years in leadership roles managing teams.
• Demonstrated ability to build and scale a performance marketing engine with advanced tracking, attribution, automation, and optimization capabilities.
• Deep knowledge of digital marketing channels and tactics.
• Proficiency with modern marketing tech stack, including marketing automation platforms and CRM systems.
• Excellent leadership and people management skills; able to recruit, develop, and inspire a multidisciplinary marketing team.

Benefits and Perks

• Flexibility to work where/how you want within your country of employment.
• Continued investment in your professional development.
• Robust health and wellness benefits, including an annual wellness stipend.