Digital Marketing Manager

Role Overview

We're seeking an experienced digital marketer to execute strategies promoting awareness and lead generation for Entrust's brand and products online through search engine optimization, AI search optimization, paid search and paid media advertising, conversion rate optimization (A/B testing), UX, and more.

Key Responsibilities

• Monitor web requests and collaborate with cross-functional teams to implement changes.
• Create landing pages and optimize them for paid media campaigns.
• Analyze customer experience across multiple channels and help drive CRO.
• Perform keyword research for SEO, GEO, and paid search.
• Assist with Salesforce tracking requests to enable attribution.
• Manage 3rd party vendors across different channels.
• Prepare reporting decks for stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business or equivalent.
• 5+ years of digital marketing experience, preferably in security or high-tech.
• Experience with paid media, paid search, retargeting strategies, SEO, and CRO testing programs.
• Proficiency in Google Ads, Microsoft Bing, Google Analytics, Salesforce, Eloqua, and other CRMs.

About Us

Entrust values diversity and inclusion, offering a dynamic environment where everyone is encouraged to be themselves. We believe in securing identities but also value all identities, with a culture built on diversity, inclusion, and respect.