Head of E-Commerce

Job Summary

The Director of E-Commerce will own the entire funnel performance of SRI Labs, including funnel development, conversion rate optimization (CRO), A/B testing, copy on pages, checkout optimization, email/SMS retention, and ongoing improvement of our customer journey.

Key Responsibilities

• Write or edit high-intent, persuasive copy (headline, hooks, benefits, objections, upsells/downsells).
• Work with paid media to develop funnels aligned with traffic quality, platform constraints, and creative strategy.
• Owning and managing the companywide CRO program across all brands and landing pages.

E-Commerce Operations & Optimization

• Own all Shopify storefront performance, merchandising, and on-site UX.
• Improve site speed, mobile optimization, product discoverability, and checkout completion.
• Manage integrations, plugins, and tech stack decisions that impact conversion.

Email, SMS, and CRM

• Oversee the entire email and SMS retention strategy, calendar, segmentation, and performance.
• Collaborate with retention managers and copywriters to develop high-performing campaigns.
• Build dashboards to measure testing performance, funnel impact, and customer behavior trends.

Requirements

• 3-5+ years of experience in Head or Director of E-commerce, CRO, or growth roles—preferably in DTC, beauty, wellness, or consumer products.
• Expert-level copywriting ability (direct response & performance-oriented).
• Proven track record of improving CVR, AOV, and LTV through testing and funnel innovation.