Associate Director, Marketing Data Science, Predictive Marketing Technology

Associate Director, Marketing Data Science

This role will be responsible for executing on Dow Jones' investment in next-gen marketing data science in support of its direct to consumer products.

You Will

• Media Spend Modeling & Scenario Planning: Build predictive models to capture the effectiveness of marketing spend across channels and customer types. Structure data integration, harmonization, and attribution processes in order to support robust modeling. Build optimization tools to analyze and manage models holistically. Socialize models with stakeholder teams. Propose and explain marketing strategies that improve business outcomes and support stakeholders.
• Data-driven Marketing Strategies: Utilize advanced analytics and predictive techniques to analyze large volumes of customer data, including demographic information, transactional data, online behavior, and social media data. Derive actionable insights to optimize marketing strategies, improve customer targeting, and personalize marketing campaigns.
• CUSTOMER SEGMENTATION: