Performance Marketing Specialist

Key Responsibilities

• Achieve maximum efficiency and profitability from core paid channels
• Scale and optimize Google Ads
• Scale and optimize Meta Ads
• Establish high-volume, sustainable lead/customer acquisition funnels
• Increase lead generation from paid channels
• Reduce overall paid CAC
• Validate and scale new paid growth opportunities
• Discover new paid channel opportunities

The successful candidate will be an expert with both Google Ads and Meta Ads platforms, data-driven, and analytical. They should have experience in a B2B or e-commerce environment relevant to our industry, proficiency in data visualization and reporting tools (e.g., Google Analytics 4 and Looker Studio), and fluency in English.