Marketing Director

About the Opportunity

Daybreaker, the morning dance movement with 800K community members in 60+ cities around the world, is seeking an experienced performance marketing leader to improve, grow, and lead our marketing team. This is a growth and performance based marketing role and prior experience in leadership growth marketing experience is a must. Our ideal candidate is a passionate leader, highly analytical and data‑driven, experienced in membership and recurring B2C revenue models, and in growing our ticketing. The Marketing Manager will report to Daybreaker's Co‑Founders.

Responsibilities

• Lead growth for ticketing and attendance in virtual and IRL events. (1M+ attendees to date)
• Lead list growth for email, social and SMS.
• Lead management of strategy and flows for email along side our copywriter.
• Own Daybreaker's marketing calendar across email, press, social and site updates.
• Support PR strategy managing an external agency, and strategize Daybreaker's influencer marketing strategy.
• Co-manage a paid marketing plan and digital agency along side our Co‑Founders.
• Drive team towards a more data‑driven approach to marketing, and implement new reporting systems to help drive team’s decisions.
• Dive deep into areas of marketing not (yet) covered by existing team members
• Ensure tight execution of all Daybreaker marketing programs -- online and offline.
• Achieve the strategic brand and business objectives working with the rest of the Daybreaker team.

Qualifications

• Must have leadership experience, including management of a diverse marketing team including digital marketing, offline marketing, out‑of‑home campaigns, social media, PR, both in‑house staff and outside marketing agencies.
• Balance of thought leader and detail‑oriented data‑driven doer
• Having an MBA is nice, but equal opportunity is given to degreeless entrepreneurs who have a history of CRUSHING IT!
• 3+ years of experience in marketing, ideally D2C and/or e‑commerce, preferably at brands comparable / relevant to Daybreaker.

About the Company

We are a scrappy, hard‑working, events and content company that maintains a lean team. Daybreaker is based in Greenpoint, Brooklyn. Daybreaker's benefits package includes medical, dental, vision, 401k plan and paid time off.

Daybreaker is a social enterprise and morning dance and wellness move‑ment in 60+ cities around the world with a community of 800K+ and growing. We are pioneers in the social wellness movement, and created the category of morning dance parties. We are a substance‑free community and are reimagining how humans socialize (in the morning / without alcohol or drugs). We are experience designers and community builders with a results‑oriented management team that is set on building a lasting movement that solves major societal problems: loneliness and isolation. As a member of the Daybreaker team, you will be welcomed into our global family of epic humans, dedicated to spreading love and mischief around the world. At Daybreaker, we don’t sell a product, we share a feeling.

Benefits

• Salary: Competitive base plus exciting performance bonuses based on revenue targets
• Health / Dental / Vision insurance plans after 60 days
• Matching 401k program after 1 year
• Flexible PTO after first 6 months
• A global network of creatives and entrepreneurs in our Daybreaker cities
• Dancing! Lots of dancing! And seeing people cry tears of joy all the time at our events around the world :)
• Free Burning Man Ticket (or equivalent value for other festivals)