Digital Media Coordinator - Paid Search

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

We are seeking a Digital Media Coordinator to support the execution and optimization of paid search campaigns. This role is ideal for someone analytical, detail-oriented, and eager to develop expertise in digital performance marketing. The Digital Media Coordinator will assist with campaign setup, reporting, analysis, and optimization across platforms like Google Ads, Bing, and Facebook. We are looking for a motivated individual with strong Excel skills, a passion for data-driven marketing, and a hunger to learn and grow within a fast-paced agency environment.

What You’ll Do

• Become an expert in biddable paid media (initially focusing on paid search, later adding paid social & display advertising skills).
• Produce weekly/monthly reports, covering all paid media channels & performance data.
• Work collaboratively, coordinate and communicate with internal and external partners.
• Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
• Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook & other platforms.
• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
• Conduct keyword, placement & market research to make additions to new and existing campaigns.
• Perform QA on campaign set-up and post-campaign launch.

What You Bring

• Bachelor’s Degree
• Completion of Google Fundamentals, Google Advanced, DoubleClick and Bing certifications is an asset
• Previous experience doing bulk uploads or using Google Ads Editor
• Demonstrate ability to build basic campaign structures on both engines
• Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level
• Ability to review data and problem solve
• Expert ability to download data into Excel, perform VLookups, create Pivot Tables and charts
• Someone who is hungry to learn and wants to propel their career forward!

Qualifications

• We are looking for a motivated individual with strong Excel skills, a passion for data-driven marketing, and a hunger to learn and grow within a fast-paced agency environment
• Bachelor’s Degree
• Completion of Google Fundamentals, Google Advanced, DoubleClick and Bing certifications is an asset
• Previous experience doing bulk uploads or using Google Ads Editor
• Demonstrate ability to build basic campaign structures on both engines
• Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level
• Ability to review data and problem solve
• Expert ability to download data into Excel, perform VLookups, create Pivot Tables and charts
• Someone who is hungry to learn and wants to propel their career forward!

Responsibilities

• We are seeking a Digital Media Coordinator to support the execution and optimization of paid search campaigns
• This role is ideal for someone analytical, detail-oriented, and eager to develop expertise in digital performance marketing
• The Digital Media Coordinator will assist with campaign setup, reporting, analysis, and optimization across platforms like Google Ads, Bing, and Facebook
• Become an expert in biddable paid media (initially focusing on paid search, later adding paid social & display advertising skills)
• Produce weekly/monthly reports, covering all paid media channels & performance data
• Work collaboratively, coordinate and communicate with internal and external partners
• Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs
• Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook & other platforms
• Conduct search ad copy & banner ad testing per best practice to drive performance improvements
• Conduct keyword, placement & market research to make additions to new and existing campaigns
• Perform QA on campaign set-up and post-campaign launch