SEO & Digital Marketing Specialist

**About Craver**

Hey We’re Craver, a Canadian tech startup transforming local coffee shops with our cutting-edge digital ordering & customer loyalty technology.

Digital ordering tech like mobile apps & loyalty programs have fuelled the success of big brands like Starbucks, McDonald's and ShakeShack - we're hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shops & QSRs worldwide.

Oh - and we’re a great place to work, officially We’ve been recognized as both a Workplace Culture Leader and a Great Place to Work winner. Not bad for a company that’s only a few years old.

• *The Opportunity: SEO & Digital Marketing Specialist**:

We’re looking for a **creative and data-driven SEO & Digital Marketing Specialist** to own our content funnel and growth strategy. This is a hands-on, high-impact role where you’ll shape how the world discovers Craver and turn visibility into real results: leads and booked demos.

You’ll take charge of

• **Blog strategy** - keyword research, content planning, briefing writers, optimizing posts, and growing organic traffic.
• **Newsletter** - building our subscriber base, improving engagement, and converting readers into demos.
• **Nurturing flows** - designing campaigns to re-engage leads who drop out of the funnel.
• **Reddit strategy** - experimenting with authentic ways to reach and engage our audience.
• **Content funnel** - creating content that travels across YouTube, blogs, newsletters, and social video - and making sure each format performs.
• **Video Production** - scripting, shooting & producing videos to help exsting & prospective customers get the most from Craver.

This is both a creative and analytical role: you’ll generate ideas that resonate, then measure and optimize relentlessly to make sure they deliver.

• *Why This Role Is Different**:
• You’ll own core growth levers - blog, SEO, newsletter, and content funnel - with real autonomy.
• You’ll see the impact of your work directly in leads and demos.
• You’ll join a fast-growing startup where your career can scale with the company.
• You’ll get mentorship from senior marketers while also having the freedom to experiment and lead.
• *Requirements**:
• *What We’re Looking For**:
• 2-5 years in digital or content marketing, ideally in B2B SaaS.
• 1+ year of SEO experience - with an impact you can demonstrate with numbers
• Familiarity with funnel metrics and lead nurturing strategies.
• Ability to build and optimize multi-channel campaigns that drive conversions.
• Strong writing and communication skills across formats.
• Creative thinker with an analytical edge - comfortable with both ideas and numbers.
• Experience in content repurposing across blog, video, and social.
• A genuine curiosity for the coffee shop/QSR industry.
• *Benefits**
• *Compensation & Benefits**:
• *Salary**: $65,000-$75,000 CAD

Stock options - grow with us as we scale

Up to 4 weeks paid vacation + your birthday off

Hybrid work - downtown Vancouver office with mountain views, or remote flexibility

Dog-friendly office

Benefits package including dental, prescription, massage, and more

If you’re an ambitious SEO & content marketing specialist who can dream up creative campaigns, dive into the data, and turn attention into action — we’d love to meet you.