Digital Marketing Supervisor

We are seeking a dynamic and experienced Digital Marketing Supervisor to join our team. The successful candidate will be a marketer at heart, with traditional marketing experience. They will oversee and guide our digital marketing efforts, ensuring effective communication and execution of campaigns. This is an in-office position based at our Vaughan location.

Key Responsibilities

• Develop and Implement Digital Marketing Strategies: Partner with our Creative Agency of Record, as well as our Digital Agencies to develop, optimize, and execute marketing campaigns in line with the company's goals and objectives.
• Integrate Traditional Media Platforms: Create effective cross-links between traditional media (Print, TV, Direct Mail, and Radio) and digital marketing execution (PPC, Social Media, SEO, and Video)
• Team Leadership and Development: Direct the digital marketing team efforts, ensuring successful execution of campaigns across various platforms, while growing individual capabilities and establishing a world-class team.
• Market Analysis: Analyze market trends and conduct research to identify growth opportunities and increase local market share.
• Cross-Functional Collaboration: Work with business owners, creative, public relations, and product development teams to align marketing execution with business objectives.
• Innovative Approaches: Stay updated on the latest digital marketing strategies and trends, incorporating innovative methods into our marketing efforts.
• Franchise Support: Act as a liaison between the internal team and franchise locations, understanding needs and assisting in achieving local marketing goals.
• Brand Communication: Ensure effective communication of the company's messaging to attract prospective customers and maintain a strong brand presence.
• Reporting: Provide regular updates and reports to senior management on the progress and results of marketing activities.

Qualifications

• Proven experience in marketing, with an emphasis on digital marketing implementation.
• Strong leadership and team management skills.
• Excellent analytical and research skills.
• Ability to collaborate effectively with cross-functional teams.
• Up to date with the latest marketing trends and strategies.
• Excellent communication and reporting skills.

Job Type: Full-time

Pay: $65,000.00-$75,000.00 per year

Additional pay

• Bonus pay

Benefits

• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Vision care

Flexible language requirement

• French not required

Schedule

• Monday to Friday

Application question(s)

• This is an in-office role 100%. Are you okay with working in-office 100%?

Work Location: In person