Senior Field Marketing Specialist

Senior Field Marketing Specialist Role Description

The Senior Field Marketing Specialist drives regional engagement and digital growth for Columbia Sportswear's Performance Fishing Gear (PFG) category.

• Key Responsibilities:
• Event & Community Marketing:
• Organize and execute in-store and off-site events that engage local fishing communities, nonprofits, and business partners.
• Conduct business-to-business outreach to build relationships that increase PFG within our wholesale channels to drive brand awareness.
• Wholesale Account Engagement:
• Collaborate with fishing wholesale accounts to support marketing campaigns, product launches, and seasonal promotions.
• Maintain feedback loop with sales leads to identify trends and surface new account opportunities.
• Content Development & Social Media:
• Coordinate product seeding, social collaborations, and content activations to expand brand reach.
• Identify and manage partnerships with fishing influencers, athletes, and outdoor personalities.
• Create and manage social content that highlights influencers, events, products, partnerships, and community.
• Align content strategy with seasonal marketing plans and brand guidelines.
• Support performance marketing efforts across email, social, and digital platforms.
• Use analytics and segmentation to optimize campaign performance and generate qualified leads.
• Cross-Functional Collaboration:
• Work closely with Marketing, Merchants, and Sales teams to ensure alignment with business KPIs.
• Continuously test and refine marketing tactics to improve account sell-thru.