Senior Manager, Marketing

Senior Manager Marketing

This is a high-visibility B2B-facing role that bridges product marketing communications and brand strategy. The ideal candidate will be strategic hands-on and able to toggle between strategy execution.

• Content & Campaign Development:

The Senior Manager Marketing will develop high-quality content across channels website email social PR webinars sales collateral managing Counterparts content calendar ensuring consistency in tone timing and storytelling tailored predominantly to provider health plan audiences partnering with leadership on thought-leadership pieces press releases case studies demonstrating measurable outcomes clinical impact supporting conference event marketing efforts from pre-event promotion onsite materials post-event follow-up ensuring cohesive narrative across channels.

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Brand Messaging Stewardship

• The Senior Manager Marketing will ensure consistent application of Counterparts brand voice Human Innovative Trustworthy Engaging collaborating design evolve creative assets visuals messaging frameworks reflecting expanding platform support updates website marketing collateral as product suite expands.