Director, Digital

The City of New York is seeking a Deputy Director of Digital to enhance the Department’s digital communications strategies. This role involves overseeing digital content creation, social media presence, and the development of marketing strategies to engage New York City residents.

Responsibilities

• Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Department’s goals and visibility
• Supervise staff and perform work of technical responsibility related to digital and graphic updates to the NYPD’s external website, internal intranet, and social media channels
• Oversee online and social media marketing strategies for diverse audiences, highlighting online content that focuses on the NYPD’s work for posting to all websites and social media
• Create and post content for NYPD’s social media presence on Instagram, Twitter, Facebook, and LinkedIn
• Develop strategies to use multimedia content, social media, website, and other digital media tactics to reach and engage a greater number of New York City residents
• Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages
• Develop a digital first strategy and culture for breaking news
• Establish aggressive short- and long-term digital goals, and work with the broader team to execute them; and
• Work with Deputy Commissioner and executive staff on overall communications planning and implementation, including message development, strategic guidance, and coordination

Skills

• Direct the development and execution of creative, sophisticated and high-impact digital communications strategies and efforts that advance the Department's goals and visibility
• Supervise staff and perform work of technical responsibility related to digital and graphic updates to the NYPD's external website, internal intranet, and social media channels
• Oversee online and social media marketing strategies for diverse audiences, highlighting online content that focuses on the NYPD's work for posting to all websites and social media
• Create and post content for NYPD's social media presence on Instagram, Twitter, Facebook, and LinkedIn
• Develop strategies to use multimedia content, social media, website, and other digital media tactics to reach and engage a greater number of New York City residents
• Incorporate digital media into all communications efforts to maximize the effectiveness and reach of key messages
• Develop a digital first strategy and culture for breaking news
• Establish aggressive short- and long-term digital goals, and work with the broader team to execute them
• Work with Deputy Commissioner and executive staff on overall communications planning and implementation, including message development, strategic guidance, and coordination
• At least eight (8) years of experience drafting digital communications
• Fluency in Social Media Platforms and Analytics preferred
• Knowledge of basic HTML and Adobe photoshop
• Excellent writing / composition and editing skills
• Proficiency with Microsoft Word, Outlook and other similar programs
• Experience with press releases, remarks, op-eds, advisories, event briefings, and similar materials
• Strong research skills and attention to detail
• Must have the ability to review, analyze, summarize, and visualize data
• Must have the ability to work well with others

Benefits

• Public Service Loan Forgiveness

Company Overview

• City of New York, often called as New York City, is the most populous city in United States. It was founded in 1898, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is http://www1.nyc.gov.