Web and Digital Strategist

If you are committed to public service, enjoy collaborating with others, share our values and have a desire to learn and grow, join The City of Calgary. City employees deliver the services, run the programs and operate the facilities which make a difference in our community. We support work-life balance, promote physical and psychological safety, and offer competitive wages, pensions, and benefits. Together we make Calgary a great place to make a living, a great place to make a life.

The City is committed to fostering a respectful, inclusive and equitable workplace which is representative of the community we serve. We welcome those who have demonstrated a commitment to upholding the values of equity, diversity, inclusion, anti-racism and reconciliation. Applications are encouraged from members of groups that are historically disadvantaged and underrepresented. Accommodations are available during the hiring process, upon request.

As the Green Line Web & Digital Strategist, you will be part of a dynamic team and report to the Senior Manager, Public Relations and Partnerships. In this role you will develop, implement, and evaluate digital strategies in this fast-paced environment. Primary duties include:

• Give advice and recommendations on digital tactics for the website to help Green Line achieve marketing and communications goals.
• Proactively identify areas of improvement or innovation and create and execute approved plans.
• Manage planning and execution of your web strategies, directing third-party or City resources when expanded delivery expertise is required in UX, design and development.
• Work collaboratively across the team to develop compelling web content to support the evolving needs of this mega infrastructure project.
• Use web analytics, customer surveys and 311 call data to measure and evaluate the effectiveness of your strategies and plans.
• Write high-performance web content using best practices, search engine optimization (SEO), plain language and brand guidelines.
• Stay up to date on emerging trends in SEO, content design, dynamic content, meta data, and accessibility.
• Manage and maintain the internal SharePoint site for all employees and contractors.
• *Qualifications**
• A completed 2 year diploma such as Digital Communications and Media diploma or a related field and at least 8 years of progressive experience in areas such as web communications, digital strategy and website content design and management; OR
• A degree such as Bachelor of Communication and Media Studies, Bachelor of Communications or a related field and at least 6 years of progressive experience in areas such as web communications, digital strategy and website content design and management.
• Experience in writing for the web is required.
• Experience in Content Management System (CMS), Google Analytics or Adobe Analytics and project management experience is considered an asset.
• Success in this position requires excellent consulting, customer service, interpersonal leadership, relationship building, communication, negotiation and presentation skills.
• *Pre-employment Requirements**
• Successful applicants must provide proof of qualifications.
• Union: CUPE Local 38

Business Unit: Green Line

Position Type: 1 Permanent

Location: 615 Macleod Trail SE

Compensation: Pay Grade 12 $47.01 - 62.84 per hour

Days of Work: This position typically works a 5 day

work week, with 1 day off in each 3 week cycle.

Hours of work: Standard 35 hour work week

Audience: Internal/External

Job ID #: 311620