Brand and Marketing Manager

Company Overview

At Cellar Beast Winehouse, we’re a passionate collective of artisans crafting premium, French-inspired wines from West Coast grapes in the heart of Pennsylvania. Our team—made up of winemakers, sommeliers, and wine lovers from every corner of the industry—is united by a deep respect for tradition, minimal intervention, and authentic storytelling. We’ve earned international acclaim, but what fuels us most is connecting with people through our wines, events, and community.Role Overview

We’re looking for a strategic, creative, and entrepreneurial Brand and Marketing Manager to steward the Cellar Beast brand and expand its impact. This full-time, hybrid role is based in Andreas, PA, with flexibility for remote work and weekly or biweekly in-person meetings.

You’ll lead all aspects of marketing—crafting brand narratives, creating campaigns, managing our digital ecosystem, and nurturing a loyal audience that includes wine club members, eventgoers, and new customers across the region and beyond. You’ll also work closely with our winemaking team and ownership to align brand strategy with business growth objectives.

This is an exciting growth opportunity for a marketing professional ready to step into a senior leadership trajectory. You'll eventually help build and lead a small marketing team to support a rapidly expanding brand.What You'll Do:

Strategy & Storytelling

Develop and implement multi-channel brand strategies that reflect our mission, drive awareness, and support revenue goals

Lead marketing calendar planning across product launches, tasting room events, wine club campaigns, and e-commerce promotions

Craft compelling, authentic storytelling that highlights our wines, people, and placeDigital & Content Marketing

Own and optimize our digital platforms—social media, website, email, and paid ads—to generate engagement, sales, and loyalty

Execute marketing campaigns from concept to reporting, with a balance of creative vision and data-backed decision-making

Monitor and report on KPIs across all marketing channels, using insights to improve performance and customer experienceBrand Oversight

Ensure visual and verbal brand consistency across all platforms, campaigns, and collateral

Manage and maintain an evolving library of photo, video, and written content aligned with our brand pillarsCommunity & Partnership Building

Serve as a key brand ambassador—collaborating with media, local businesses, tourism boards, and industry partners

Manage PR outreach, influencer relationships, and cross-promotional opportunitiesTeam Building & Leadership

Act as a mentor and leader as the marketing team grows—help onboard and manage junior support or agency partners

Bring a proactive, startup mindset to solving challenges, innovating processes, and scaling successful campaignsWhat We're Looking For

5–8+ years of experience in brand marketing, content strategy, or digital communications

Proven success in crafting and leading brand strategy across both digital and physical touchpoints

Strong understanding of website presence, social media, CRM/email marketing, and content creation (including Webflow, ActiveCampaign, Mailchimp, Meta Ads, and Buffer)

Skilled with data and analytics platforms (Semrush, Google Search Console, Google Ads), and able to pivot strategy based on performance

Comfortable using AI tools (e.g., ChatGPT, Frase.io) to streamline content creation and boost campaign efficiency

Passion for wine, food, and hospitality culture; experience in the wine, beverage, or luxury sectors is a major plus

E-commerce and DTC sales experience highly desirable

Bachelor's degree in marketing, communications, or related field; equivalent professional experience will be considered

Strong project management and self-direction—someone who thrives on both creative vision and hands-on executionPosition Details

Location:Hybrid (Andreas, PA-based with remote flexibility)

Employment Type:Full-Time

Industry:Beverage Manufacturing / Wine Production

Reports to:OwnershipWhy Work With Us

At Cellar Beast, you’ll join a small, passionate team deeply committed to our craft. We offer a collaborative work environment where creativity and curiosity are celebrated, and where every team member is empowered to make an impact. Whether we're launching a bold Syrah, hosting a barrel room master class, or introducing new wine lovers to our story, we work hard and have fun doing it.

Come help shape the next chapter of Cellar Beast Winehouse.

Qualifications

• 5–8+ years of experience in brand marketing, content strategy, or digital communications
• Proven success in crafting and leading brand strategy across both digital and physical touchpoints
• Strong understanding of website presence, social media, CRM/email marketing, and content creation (including Webflow, ActiveCampaign, Mailchimp, Meta Ads, and Buffer)
• Skilled with data and analytics platforms (Semrush, Google Search Console, Google Ads), and able to pivot strategy based on performance
• Comfortable using AI tools (e.g., ChatGPT, Frase.io) to streamline content creation and boost campaign efficiency
• Passion for wine, food, and hospitality culture; experience in the wine, beverage, or luxury sectors is a major plus
• Bachelor's degree in marketing, communications, or related field; equivalent professional experience will be considered
• Strong project management and self-direction—someone who thrives on both creative vision and hands-on execution

Responsibilities

• This full-time, hybrid role is based in Andreas, PA, with flexibility for remote work and weekly or biweekly in-person meetings
• You’ll lead all aspects of marketing—crafting brand narratives, creating campaigns, managing our digital ecosystem, and nurturing a loyal audience that includes wine club members, eventgoers, and new customers across the region and beyond
• You’ll also work closely with our winemaking team and ownership to align brand strategy with business growth objectives
• You'll eventually help build and lead a small marketing team to support a rapidly expanding brand
• Strategy & Storytelling
• Develop and implement multi-channel brand strategies that reflect our mission, drive awareness, and support revenue goals
• Lead marketing calendar planning across product launches, tasting room events, wine club campaigns, and e-commerce promotions
• Craft compelling, authentic storytelling that highlights our wines, people, and place
• Execute marketing campaigns from concept to reporting, with a balance of creative vision and data-backed decision-making
• Monitor and report on KPIs across all marketing channels, using insights to improve performance and customer experience
• Brand Oversight
• Ensure visual and verbal brand consistency across all platforms, campaigns, and collateral
• Manage and maintain an evolving library of photo, video, and written content aligned with our brand pillars
• Serve as a key brand ambassador—collaborating with media, local businesses, tourism boards, and industry partners
• Manage PR outreach, influencer relationships, and cross-promotional opportunities
• Team Building & Leadership
• Act as a mentor and leader as the marketing team grows—help onboard and manage junior support or agency partners
• Bring a proactive, startup mindset to solving challenges, innovating processes, and scaling successful campaigns