Search Engine Marketing Operations

Job Summary

The Search Engine Marketing Operations - Senior Associate will manage marketing campaign execution for Card's Paid SEM channel. Responsibilities include monitoring trends, generating insights, daily management of search campaigns, optimization, budget control, and forecasting.

• Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization
• Daily management of search campaigns from planning & execution to analysis and reporting
• Carry out campaign management tasks including: optimization, budget control, and forecasting
• Develop and execute campaign testing, including: ad copy, landing page, audience, and channel expansion testing