Digital Marketing Specialist

Job Description

The Digital Marketing Specialist will plan, buy, and optimize cross-channel campaigns for a full-service marketing and consulting agency.

• Plan and purchase media for traditional and digital channels
• Build, manage and optimize Google Ad campaigns
• Track performance using Google Analytics and report insights
• Manage vendor relationships and billing accuracy
• Collaborate with account and creative teams to test messaging and creative
• Support SEO, email, and landing page optimization efforts

Requirements

• 2–4 years of hands-on digital campaign experience (agency experience preferred)
• Proficiency with Google Ads, Analytics, and Tag Manager
• Familiarity with Meta Ads Manager and email/CRM tools
• Strong analytical and communication and project-management skills
• Bachelor's degree in Marketing, Advertising, or related field