Shopper Marketing Manager

Job Description

Bobbie creates parenting culture through its infant formula. This European-style formula has organic ingredients sourced purposefully to give parents a product they can feed their babies directly to their doorstep. Bobbie meets both FDA and EU standards.

The company seeks an experienced Shopper Marketing Manager to lead retail marketing strategy and drive conversion at the point of purchase. In this role, you will bridge brand marketing and sales, creating shopper experiences that educate parents and drive purchase decisions across retail channels.

• Develop and execute comprehensive shopper marketing strategies across key retail channels, including grocery, mass, specialty, and e-commerce.
• Partner with sales team to create retailer-specific marketing programs that drive traffic, conversion, and basket size.
• Design and manage in-store and online promotional campaigns, including displays, endcaps, digital shelf marketing, and sampling programs.
• Lead the development of shopper marketing materials, including shelf signage, educational materials, demo kits, and promotional assets.
• Analyze shopper insights, retail data, and category trends to inform marketing strategies and optimize program performance.
• Manage shopper marketing budget, ensuring ROI on all programs and efficient allocation of resources.
• Collaborate with brand marketing, creative, and product teams to ensure consistent brand messaging across all touchpoints.