Marketing Manager - Sustainability & Ingredients
Blue Diamond GrowersPosition Overview
Compensation: Salary with a targeted base salary range of $103,000.00 - $133,700.00.
Blue Diamond Growers—the world’s largest almond company and a cooperative owned by nearly 3,000 farming families—is seeking a Marketing Manager - Sustainability & Ingredients to lead global business strategies. In this role, you will position sustainable service offerings, drive demand, and accelerate growth across value-added ingredient sales while championing Blue Diamond’s sustainability story to create customer value and strengthen strategic relationships.
Key Responsibilities
- Develop and execute multi-channel, performance-focused marketing campaigns across paid, owned, and earned media for almond ingredients, working with agencies.
- Partner with the Sr. Manager to integrate sustainability into the ingredient business’s value proposition and oversee integrated marketing plans that embed sustainability as a competitive advantage.
- Serve as a subject matter expert in sustainability for customer-facing meetings and coordinate cross-functional responses to customer sustainability surveys and inquiries.
- Collaborate with internal stakeholders on competitive analysis related to ingredient sustainability.
- Manage trade shows and marketing events, including pre-show promotion, booth messaging, sponsorship, and post-event lead management.
- Plan, launch, and optimize advertising initiatives across digital and trade marketing channels.
- Lead social media strategy with a focus on LinkedIn for B2B engagement and thought leadership.
- Build and manage a robust content calendar to support demand generation and awareness around the ingredient brand, products, and sustainability.
- Manage marketing automation and CRM tools to support lead generation and nurturing programs.
- Optimize email drip campaigns to advance leads through the marketing funnel.
- Measure, analyze, and report on campaign effectiveness by tracking KPIs such as traffic, conversion rates, engagement, and ROI.
- Secure editorial coverage, press opportunities, and advertorial placements to support sustainability ratings and rankings for Blue Diamond Growers.
Required Qualifications
- Bachelor's degree in a related field or equivalent experience.
- Minimum of 5 years in marketing or related work experience, including at least 3 years in sustainability and/or environmental science.
- Knowledge of environmental science and practices related to agriculture.
- Proficient in Microsoft Office, including Word and Excel.
- Strong written communication skills.
- A combined total of 10 years in marketing and/or sustainability demonstrating increasing levels of responsibility.
Preferred Qualifications
- Knowledge of almond cultural practices, marketing trends, tendencies, and procedures.
- Master's of Business Administration (MBA) degree.
- Experience with business-to-business (B2B) customer engagement.
- Familiarity with sustainability principles and concepts.
- Experience in food or consumer products marketing.
- Proven experience commercializing sustainability products or solutions.
- Experience contributing to value proposition development.
- Public speaking and presentation skills.
- Graphic design skills.
Benefits & Perks
- Work with the world’s largest, state-of-the-art almond manufacturer.
- Be part of a safe and collaborative team environment.
- Enjoy numerous opportunities for free training and career advancement.
- Competitive Compensation and Benefits as highlighted in the BDG Benefits, Health & Wellness Guide.
Job Type
- Job Type
- Full Time
- Salary Range
- USD 103,000 - 133,700 yearly
- Location
- Sacramento, CA, United States
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