Regional Marketing Manager-Paramus

Regional Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.

Key Responsibilities

· Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.

· Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.

· Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.

· Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.

· Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.

· Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.

· Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.

· Contribute test ideas, execute test strategies, analyze test data and document test results.

· Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.

What We’re Looking For

· Exceptional proficiency with Microsoft Excel is required.

· Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.

· Understanding of paid search, email, social, and other forms of online advertising.

· Experience with website analysis using a variety of analytics tools including Google Analytics.

· High intellectual curiosity and ability to think creatively, and identify and resolve problems.

· High levels of integrity, autonomy, and self-motivation.

· Excellent organizational and time management skills.

· Highly motivated individual with 1-5 years of experience.

Qualifications

• Exceptional proficiency with Microsoft Excel is required
• Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL
• Understanding of paid search, email, social, and other forms of online advertising
• Experience with website analysis using a variety of analytics tools including Google Analytics
• High intellectual curiosity and ability to think creatively, and identify and resolve problems
• High levels of integrity, autonomy, and self-motivation
• Excellent organizational and time management skills
• Highly motivated individual with 1-5 years of experience

Responsibilities

• Regional Marketing Manager is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region
• Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads
• Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis
• Establish relationships with regional sales teams and provide timely sales enablement resources to support the business
• Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements
• Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels
• Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth
• Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning
• Contribute test ideas, execute test strategies, analyze test data and document test results
• Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills