Stage : Chief marketing officer

The Director, Residential Marketing, will be responsible for setting out marketing strategies for projects in collaboration with other functional groups at the acquisition stage and through to execution. As such, the Director will lead an internal and external marketing team. Bachelor’s Degree in business, marketing, and other real estate related qualifications

Minimum of 7 years of progressive leadership experience in real estate marketing strategies, including working directly for a developer in low rise developments

Acting as a point of contact, provide instruction and guidance to external marketing team throughout the development lifecycle of a project

Demonstrated ability to manage marketing strategies for several

projects

Experience building and motivating high-performing internal and external teams, with a demonstrated ability to set objectives and hold people accountable to results

Ambitious and creative with a proactive outlook

Superb planning and organization skills, thrives in fast-paced environments

Direct and execute on the company’s residential marketing strategies across all projects in deep collaboration with an agile, cross-functional team and external partners (e.g. agencies, consultants, JV partners and more)

Strategic marketing

Contribute to decision-making during acquisitions, design, entitlement, construction and customer experience stages of every project

Ensure cohesive marketing plans are established for all new developments and, when applicable, identify and manage related external consultants (e.g. branding, PR, operators, etc.)

Identify target market (end user vs investor in case of condos), demographics and specific drivers in marketing individual projects

Using a sophisticated data analytics approach, forge deep understanding of current and potential customer base and devise optimization strategies

Recognize key sales features of various developments and ensure these are implemented on those projects

Monitor industry best-practices, market trends, emerging processes and technologies, share and implement these learnings internally

Help maintain strong operational frameworks that empower the team to work in an agile, responsive manner in a fast-paced, high-volume environment; Proactively coach, mentor and guide the performance, skill and competency development of colleagues