Digital Marketing Specialist

**Key Responsibilities**

The following are the main responsibilities of the Digital Marketing Specialist:

• **Website Management**: Make the website into the most effective marketing and communications tool and lead generator.
• **Building Ecommerce Business**: Manage existing e-commerce products, continuously adding new groups of products and making the site more customer friendly.
• **Create Content**: For use across all Mediums - Well organized, optimized, informative and educational content is required - i.e. Video; Info Graphics; Updated Images; Articles; Case Studies; Operational Specifications; Drawings, Dimensions, etc.
• **Social Media**: For Brand recognition and development of association of BARR with the innovative Products and Applications that they provide. Case Studies, Articles, Videos.
• **Sales Team Support**: For all marketing needs. i.e. trade show organization and execution, creation of tradeshow brochures.
• Image and Image & Video Library management.
• Communicate and work directly with SEO/SEM external teams.
• Regular reviewing and reporting on analytics and return on investment.
• Develop marketing strategies, campaigns, and content calendar for social media channels.
• Maintain consistency of BARR brand/Sub brands across all mediums.
• Monitor and administer analytic dashboards, report out key findings and utilize insights to drive future marketing initiatives.
• Establish and maintain marketing budgets.
• From time-to-time other duties as assigned. i.e. Signage, corporate apparel etc.
• *Education, Experiences, and Competencies**:
• Diploma or Degree in Marketing or Graphic Design or an equivalent working experience relating to web development/design, graphic design/marketing in an in-house environment.
• Extensive experience in Graphic Design using industry standard tools such as: Adobe Creative Suite (Illustrator, Photoshop, InDesign, and Premiere).
• Basic to intermediate web development skills: HTML, CSS, and JavaScript.
• Experience with analytical tools such as Google Analytics.
• Working knowledge of Search Engine Optimization and Search Engine Marketing for collaborating with external teams.
• Knowledge of Website Content Management Systems (Shopify).
• Understanding and experience in using advanced web/social media advertising techniques such as remarketing and cross platform targeting.

This role will appeal to an early to mid-career marketing professional who is excited to be the main point of contact for all marketing and e-commerce for the business. The role would best suit an independently-minded digital marketer who values autonomy and would like to take ownership of the marketing for the business. This is a real opportunity to make the role your own and utilize your skills while helping to grow a local business. In return BARR Plastics, offers a competitive total rewards package that includes 100% employer paid benefits, annual bonus, and ample paid time off.

• *Job Types**: Full-time, Permanent
• *Salary**: $55,000.00-$75,000.00 per year

Work Location: In person