Automotive Marketing

Job Summary

We are looking for a motivated and results-driven Lead Generation & Digital Marketing Specialist to support the growth of our used car dealership in Mississauga. This role plays a key part in increasing online visibility, attracting qualified buyer and seller leads, and driving consistent traffic across multiple digital platforms.

The ideal candidate has hands-on experience with social media marketing, paid advertising, SEO, and content creation. You will be responsible for managing online listings, running targeted ads, producing engaging short-form videos, and optimizing our digital presence to maximize lead volume and sales opportunities.

This is an excellent opportunity for a creative, data-driven professional who wants to make a measurable impact within a growing automotive business.

Responsibilities

• Develop and implement digital lead generation strategies across Facebook, Instagram, Google, and automotive listing platforms.
• Create, manage, and optimize paid advertising campaigns (Facebook Ads, Instagram Ads, Google Ads) aimed at both car buyers and private sellers.
• Post, refresh, and optimize vehicle listings on Facebook Marketplace, AutoTrader, CarGurus, Kijiji, and other relevant platforms.
• Film and edit short-form videos for social media, including car walkarounds, dealership features, customer testimonials, and new arrivals.
• Build and maintain landing pages such as "Sell Your Car in Mississauga Fast" to support inbound lead flow.
• Monitor analytics and performance metrics using Google Analytics and Meta Ads Manager; adjust campaigns to improve ROI.
• Conduct market research on pricing, local demand trends, and competitor activity (e.g., Clutch, online automotive retailers, local dealerships).
• Maintain accurate records of inbound leads, campaign results, and outreach activity.
• Collaborate with the sales team to ensure fast and consistent lead follow-up.
• Stay current with digital marketing best practices, social media trends, SEO updates, and automotive marketing strategies.

Experience

• Proven experience in digital marketing, lead generation, or social media management (automotive experience is an asset but not required).
• Strong knowledge of Facebook/Instagram advertising, SEO techniques, Google Ads, and Google Analytics.
• Experience creating online content (ads, social media posts, videos, landing pages).
• Ability to film and edit short videos using a smartphone and tools such as CapCut, Canva, or Adobe Creative Suite.
• Familiarity with WordPress or similar platforms for basic landing page creation.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple campaigns and update listings consistently.
• Prior experience in automotive sales, customer service, or small business marketing is an asset.

Job Type: Full-time

Pay: $18.00-$27.00 per hour

Expected hours: 20 – 40 per week

Benefits

• Flexible schedule
• On-site parking
• Work from home

Work Location: Hybrid remote in Mississauga, ON L4X 1L7