Digital Marketer + Relationship & Community Builder

Job Summary

We are seeking an energetic and strategic Digital Marketer + Relationship & Community Builder to elevate our brand presence and foster vibrant online communities. In this dynamic role, you will craft compelling digital campaigns, optimize marketing efforts for maximum engagement, and nurture authentic relationships with our audience. Your innovative approach will drive growth across multiple digital channels, ensuring our messaging resonates deeply and builds lasting connections. This paid position offers an exciting opportunity to blend creative content creation with data-driven marketing strategies to make a meaningful impact.

Duties

• Develop and execute comprehensive digital marketing strategies across platforms including social media, email, SEM (Search Engine Marketing), and content management systems like WordPress.
• Utilize SEO tools and perform keyword research to enhance website visibility and organic traffic.
• Create engaging content tailored for diverse audiences, incorporating copywriting, graphic design, and multimedia elements using Adobe Creative Suite and Photoshop.
• Manage social media accounts through social media management tools, crafting posts that foster community engagement and brand loyalty.
• Implement conversion optimization techniques across landing pages and campaigns to maximize lead generation and sales performance.
• Oversee paid advertising campaigns on Facebook Ads, Google Ads (including Google AdWords), and other performance marketing channels, analyzing results with Google Analytics and other analytics tools.
• Build strong relationships within online communities by responding to comments, facilitating discussions, and organizing virtual events or webinars that promote interaction.
• Leverage marketing automation platforms to nurture leads through targeted email marketing campaigns, ensuring personalized communication that drives retention.
• Monitor campaign performance regularly, utilizing analytics to refine strategies for improved ROI and community growth.

Experience

• Proven experience in digital marketing roles with a focus on social media marketing, SEM, SEO, or content creation.
• Hands-on knowledge of SEO tools such as SEMrush or Ahrefs, along with experience in keyword research and content optimization.
• Familiarity with website management platforms like WordPress, content management systems (CMS), and basic HTML/CSS coding skills.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design and visual content development.
• Experience managing paid advertising campaigns on Facebook Advertising, Google Ads/AdWords, with a clear understanding of performance metrics.
• Ability to analyze data using Google Analytics or similar tools to inform decision-making and improve campaign effectiveness.
• Knowledge of marketing automation tools for email marketing campaigns and lead nurturing sequences.
• Excellent copywriting skills combined with a knack for engaging storytelling that resonates with diverse audiences.
• Background in B2B (business-to-business) marketing or e-commerce is a plus, along with familiarity with JavaScript or SQL for advanced data analysis or website customization. Join us if you’re passionate about creating impactful digital experiences while building genuine relationships within vibrant online communities!

Job Types: Part-time, Contract

Pay: $20.00 - $25.00 per hour

Expected hours: 2 – 5 per week

Benefits

• Parental leave

Willingness to travel

• 50% (Preferred)

Work Location: Hybrid remote in Chandler, IN 47610