Senior DTC E-commerce Manager (Shopify + Meta Ads)

Apex Sports | Full-time | Remote | Start: January 2026

About Apex Sports

Apex Sports is a leading sports training equipment brand in the U.S., best known for dominating the volleyball category on Amazon. In 2026, our focus is aggressively scaling our direct-to-consumer (Shopify) business.

We are looking for a Senior DTC E-commerce Manager to fully own and scale our Shopify channel.

This role is hands-on, performance-driven, and highly impactful. You’ll work directly with the founder and lead the execution across paid ads, creative, email marketing, and CRO.

What You’ll Own

1. DTC Growth & Revenue

Own Shopify revenue growth
Build and execute the DTC growth roadmap
Track KPIs weekly (revenue, CPA, ROAS, AOV, CVR)

2. Meta Ads (Hands-On)

Manage and scale Meta ads (Advantage+ experience required)
Lead creative testing and scaling frameworks
Work closely with our creative editor to launch new ads weekly
Analyze performance and iterate fast

3. Creative & Content Leadership

Lead and manage our UGC/content flywheel
Approve social content and ad creatives
Supervise and guide our in-house creative/editor
Ensure consistent brand and performance messaging

4. Email Marketing (Klaviyo)

Own all email campaigns and automated flows
Build and optimize:
Welcome
Abandoned cart
Post-purchase
Winback
Promotional & content campaigns
Target 20–30% of Shopify revenue from email

5. CRO & Shopify Optimization

Improve PDPs, landing pages, and checkout flow
Run ongoing CRO tests (offers, bundles, layout, UGC placement)
Improve site speed and mobile conversion

6. DTC Inventory Forecasting

Forecast Shopify demand and sell-through
Coordinate with operations to prevent stockouts
Prepare for peak seasonal demand (Q3/Q4)

Who We’re Looking For

You are NOT just a strategist — you execute.

Required

3–6+ years experience in DTC e-commerce
Strong, hands-on Meta Ads experience (ecommerce, not lead gen)
Proven experience scaling Shopify brands
Experience managing creatives or editors
Strong understanding of UGC and performance creative
Klaviyo experience (flows + campaigns)
Comfortable owning revenue targets
Excellent English communication skills

Nice to Have

Experience with high-AOV products
Sports, fitness, or training brand experience
Experience transitioning brands from Amazon → DTC
Triple Whale or advanced analytics experience

Compensation

TBD (based on experience)
Performance-based bonuses
Full-time, long-term role
Fully remote
High ownership and direct access to leadership
Annual company retreat

Why This Role Is Different

You own the DTC channel — not just a piece of it
You work directly with the founder
Clear revenue targets and growth roadmap
Strong brand with existing traction
Opportunity to grow into a Head of DTC / Head of Growth role

How to Apply

Please message or apply with

A short summary of DTC brands you’ve worked on
Meta ad budgets you’ve managed
Shopify revenue results you’ve driven
(Optional: portfolio, screenshots, or case studies)