Senior Email Marketing Manager

Senior Email Marketing Manager

Overview: We are looking for a seasoned and strategic Senior Email Marketing Manager to lead high-impact email campaigns that drive agent engagement and revenue growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization with B2B marketing experience.

Key Responsibilities

• Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis.
• Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery.
• Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals.
• Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences.
• Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution.
• Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly.
• Maintain distribution calendars and coordinate with social content to support email initiatives.
• Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations.
• Stay up to date with the latest email marketing trends, tools and best practices to enhance campaign effectiveness.

Qualifications

• 5+ years of hands-on experience in email marketing, with a strong focus on lifecycle strategy and performance optimization.
• Proven success in increasing email engagement and revenue through targeted campaigns and testing.
• Experience with CRM platforms, marketing automation tools, and analytics dashboards – specifically HubSpot
• Strong copywriting, content & .html skills.
• Familiarity with UX principles and customer experience design.

Preferred Experience

• Experience managing high-volume promotional campaigns and enterprise email programs.
• Demonstrated ability to drive measurable results, including YoY revenue growth and improved engagement metrics.
• Insurance industry experience and knowledge.