Marketing Supervisor

**Marketing Strategy and Planning**

• Develop and implement marketing campaigns to drive customer engagement and sales growth.
• Analyze market trends and customer insights to identify opportunities and create targeted campaigns.
• Collaborate with management to align marketing strategies with business goals.
• ** Team Leadership**:
• Supervise and guide the marketing team to ensure task completion and professional growth.
• Delegate responsibilities effectively while providing coaching and feedback.
• Monitor team performance and foster a collaborative work environment.
• ** Content and Communication**:
• Oversee the creation of promotional materials, including advertisements, digital content, and flyer.
• Manage the company's social media presence and ensure brand consistency across platforms.
• Coordinate with the Public Relations team to enhance community outreach and event promotions.
• ** Performance Tracking and Reporting**:
• Monitor and report on the performance of marketing initiatives using KPIs and analytics tools.
• Adjust campaigns based on data-driven insights to optimize results.
• Prepare detailed marketing performance reports for senior management.
• ** Event and Campaign Management**:
• Plan and execute in-store and community events to enhance customer engagement.
• Collaborate with cross-functional teams to ensure successful campaign rollouts.
• *Qualifications**:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong understanding of marketing principles and digital marketing tools.
• Excellent leadership, organizational, and communication skills.
• Proficiency in design software (e.g., Adobe Suite) and analytics platforms (e.g., Google Analytics).
• Ability to multitask and manage time effectively in a fast-paced environment.
• *Physical Requirements**:
• Ability to sit or stand for extended periods during office or event hours.
• Occasional lifting of promotional materials (up to 20 lbs).
• *Schedule**:
• Full-time, with flexibility for evenings, weekends, and events as needed.
• *Compensation and Benefits**:
• Opportunities for growth and professional development.
• Employee discounts and perks.