Digital Advertising Specialist

**About Us**

At 6 Sigma Sim Racing, we fuel the passion of sim racing enthusiasts around the globe by delivering top-tier racing simulation products and experiences. Located in Markham, we are a dynamic team dedicated to pushing the boundaries of virtual racing.

• *Job Overview**
• *Responsibilities**
• Develop, implement, and manage Google / Digital Ads campaigns to meet business objectives.
• Monitor and adjust bids to maximize the return on investment (ROI).
• Perform daily account management of pay-per-click (PPC) accounts on Google / Digital Ads.
• Analyze campaign performance data to provide actionable insights and recommendations.
• Collaborate with the marketing team to align campaigns with broader marketing strategies.
• Conduct keyword research and selection for pay-per-click campaigns.
• Write compelling and concise ad copy.
• Manage and optimize display and search campaigns.
• Track and report on key metrics such as conversions, cost-per-click (CPC), and click-through rate (CTR).
• Stay up-to-date with the latest trends and changes in PPC and digital marketing.
• *Requirements**:
• Proven experience as a Google / Digital Ads Specialist or in a similar role.
• In-depth knowledge of Google / Digital Ads, including search, display, video, and shopping campaigns.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent understanding of conversion tracking and optimization.
• Proficiency in using Google Analytics and other analytics tools.
• Ability to write effective ad copy and develop creative assets.
• Strong communication and teamwork skills.
• Google Ads certification is preferred.
• Experience with other digital marketing tools and platforms is a plus.
• *What We Offer**
• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team.
• Flexible working hours and remote work options.
• Professional development and growth opportunities.
• A dynamic and supportive work environment.
• *How to Apply**
• Your resume/CV.
• A cover letter detailing your experience and why you’re a great fit for this role.
• Examples of successful Google Ads campaigns you have managed.

We look forward to hearing from you and exploring how you can contribute to our team

• *Job Types**: Part-time, Fixed term contract, Freelance

Contract length: 12 months

Pay: $21.56-$38.13 per hour

Expected hours: 5 - 10 per week

Additional pay

• Bonus pay
• *Benefits**:
• Automobile allowance
• Company events
• Dental care
• Employee assistance program
• Employee stock purchase plan
• Extended health care
• On-site parking
• Paid time off
• Stock options
• Store discount

Flexible language requirement

• French not required

Schedule

• Day shift
• Evening shift
• On call
• Weekends as needed
• *Education**:
• Bachelor's Degree (required)
• *Experience**:
• Digital marketing: 5 years (required)
• Google Ads: 5 years (required)

Work Location: Hybrid remote in Markham, ON L6C 3G1

Expected start date: 2024-09-01