E-commerce and Marketing Manager

**Description**

• *18 Waits** is hiring an E-Commerce and Marketing Manager in Toronto.**
• *E-Commerce** - keep website up-to-date with new collections and products on a seasonal and ad-hoc basis
• Creating and updating new products
• Creating collections/re-organizing the site (eg. seasonal gift guides)
• Update pricing on website dynamically as sales start and stop
• Optimize site according to industry best practices and standards to ensure highest conversion rates YoY.
• Setting up and maintaining apps that optimize the website (i.e. JustUno for pop ups, yotpo for reviews, Theme updater for shopify theme, quickbooks for accounting, etc.)
• Responding to and exploring new apps that may be beneficial to the brand Marketing
• Consistently monitor for new agency/partner/freelancer opportunities and make informed decisions surrounding their potential to aid in our growth strategy. Social Media, PR, & Influencer Management
• Use Canva to create all manner of on-brand marketing and PR materials.
• Schedule and manage on-brand social content via LATER app.
• Manage PR outreach for events and new collections.
• Liaise with media when approached for collabs.
• Liaise with, and manage influencer agreements/collaborations and giveaways following brand guidelines and tone of voice.
• **Photo Shoots**
• Plan shoots for creative lookbooks, ecommerce product listings, etc.
• Liaise with photographers to guide shoot (provide specs and ensure photos are of high quality).
• Organize logistics of shoot (discuss how many and which models, coordinate date and time, ensure they know what to bring to shoot, pull products that need to be shot, keep a shot list to ensure we don’t miss anything).
• **Event Planning**
• Create, promote and market events such as our store concert series, store anniversary parties, wine and whiskey nights, etc. *Done with Dan
• **Customer Service** - converse with customers on all manner of issues - items out of stock, issues with items, shipping delays, questions about sizing, etc in a warm and professional manner.
• Maintain customer “wish list” doc to keep track of interest in certain products. (*This will chiefly be done by Store Manager but correspondence with customers via social media - if that’s
• **Sales/Product Forecasting** - work with owner to estimate product quantities, styles, sizing, and profit margins for each upcoming season based on sales success.
• **Production Related Assistance** - double check production templates for errors (i.e. order summary)
• Work closely with production when new product is received to get it on website ASAP
• **Store Management** - liaise with store staff on inventory management and day to day running of store.
• Making sure shipping is running smoothly (Canada Post, Chit Chats, Fare for Local delivery) and liaising with each shipping service on issues when needed.

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