Company Overview

*Position Summary**:

The Digital Marketing Associate will play a pivotal role in executing and optimizing digital marketing strategies within the software technology industry to strengthen brand presence, generate leads, and support customer engagement. This position involves hands-on work in campaign planning and execution, content creation, CRM management, marketing automation, analytics, and cross-functional collaboration with sales and product teams.

*Key Responsibilities and Duties**:
*Digital Campaign Execution & Strategy**
Plan, execute, and optimize digital campaigns across SEO, SEM, Google Ads, and social media platforms.
Continuously update website content and marketing materials to reflect current offerings and messaging.
Analyze campaign performance and provide actionable insights to improve engagement and conversion.
*Marketing Automation & CRM Management**
Manage and maintain the company’s CRM (D365), including user roles, data integrity, and lead tracking.
Implement and optimize Power Automate flows to streamline marketing processes.
Support lead generation and nurturing efforts, ensuring smooth transitions from marketing to sales.
*Content Creation & Data Visualization**
Create compelling digital content for newsletters, blogs, presentations, and social media.
Design and deliver data visualizations using tools like Power BI to support reporting and decision-making.
Ensure content aligns with brand guidelines and resonates with target audiences.
*Cross-Functional Collaboration & Communication**
Work closely with sales, R&D, and leadership teams to align marketing efforts with business goals.
Communicate project updates and campaign results clearly across departments.
Participate in both in-person and virtual marketing events, including trade shows and field activities, and contribute to their planning, coordination, and execution.
*Budget Management & Performance Reporting**
Manage and track the marketing budget, ensuring accurate allocation and monitoring of expenses.
Provide detailed budget usage reports and recommendations to optimize spend.
Deliver analytics reports on marketing outcomes, measuring campaign performance and ROI.
*Process Optimization & Documentation**
Maintain and refine SOPs to support role transition and ensure process clarity.
Identify opportunities for automation and efficiency improvements across marketing workflows.
Document marketing processes and tools to support onboarding and knowledge transfer.
Support general office administration, including event scheduling, document management, internal communications, and coordination of team activities.
*Qualifications and Skills**:
*Education**:
Bachelor’s degree or diploma in Digital Marketing, Communications, or a related field.
*Experience**:
Minimum 1 year of experience in digital marketing, preferably in a B2B environment.
Hands-on experience with CRM platforms (preferably D365), marketing automation tools, and campaign analytics.
Proven success in managing digital campaigns and creating engaging content.
*Skills**:
Strong written and verbal communication skills.
Proficiency in tools such as Google Analytics, Power BI, SendGrid, and Power Automate.
Ability to manage multiple projects and adapt to shifting priorities.
Creative problem-solving and initiative in learning new platforms and technologies.
*Salary and Benefits**:
*Pay**:
CAD $44,000 - $52,000 base salary
*Benefits**:
Group Insurance (Health & Dental)
RRSP Matching Program
Paid Sick Days
*Location**:

London, ON N6A 5R8: Reliably commute or plan to relocate before starting work (required)

Pay: $44,000.00-$52,000.00 per year

*Benefits**:
Dental care
Extended health care
Life insurance
On-site gym
On-site parking
Paid time off
RRSP match

Work Location: In person

Expected start date: 2025-09-22

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Digital Marketing Associate