Director of Content

A company is looking for a Director of Content in the Health & Wellness sector.

Key Responsibilities

Own messaging strategy and brand voice across all customer touchpoints

Lead and build a team of copywriters for various marketing functions

Develop and optimize copy for multiple channels, ensuring FTC compliance

Required Qualifications

7+ years of copywriting experience, with at least 3 years in a leadership role

Proven track record in direct response and performance marketing, preferably in health or wellness

Experience managing and developing copywriting teams

Data-driven mindset with experience in copy testing and analytics

Familiarity with FTC compliance requirements for health and supplement marketing