Digital Growth Analyst

A company is looking for a Digital Growth & Channel Performance Analyst.

Key Responsibilities

Leverage dashboards and reports to track digital adoption, engagement, and funnel conversion metrics

Analyze OAO and lending funnels to identify opportunities for improving completion and conversion rates

Support measurement of campaign ROI and collaborate with Marketing and Operations to translate insights into actionable recommendations

Required Qualifications

Bachelor's degree in analytics, data science, marketing, business, or related field

3-5 years of experience in digital analytics, performance marketing, or channel reporting

Proficiency in data visualization tools (Power BI) and advanced Excel skills

Familiarity with digital banking platforms and analytics tools (e.g., Alkami data, Google Analytics)

Strong understanding of KPIs related to acquisition, activation, and retention