This project is for Becker Boiler, a niche B2B industrial boiler repair and installation company based in Wisconsin. Our customers include manufacturing companies, churches, schools, property management companies, and larger mechanical contractors that are in need of specialty boiler repair, maintenance, and replacement. Generally our target contacts are facility managers, maintenance managers, and project managers within those companies.

We’ve made strong improvements to our digital presence in the last 6 months, including a new website, Google Business listing, and social media. We’re looking for a skilled digital marketing freelancer to assess our current efforts and help us generate more leads from our online channels.

We need

A full audit of our current digital marketing ecosystem

Clear, actionable recommendations

The potential to work with you long-term to implement improvements

Responsibilities

Audit website SEO and Google Business page

Evaluate ad campaigns (Google and Facebook)

Review social media content and strategy

Identify missed opportunities in local SEO, content marketing, and lead generation

Deliver a report outlining key findings and recommendations

Optional: implementation and/or monthly campaign management

Ideal Experience

Proven track record optimizing websites and local SEO for B2B service companies

Experience with Google Ads, Facebook Ads, and Google Business optimization

Knowledge of industrial, mechanical, or niche service markets is a plus

Strong communication and clear reporting style

Please include

Examples of past audits or similar work

SEO tools you use

Case studies or metrics showing lead generation improvements

Qualifications

Proven track record optimizing websites and local SEO for B2B service companies
Experience with Google Ads, Facebook Ads, and Google Business optimization
Strong communication and clear reporting style
Examples of past audits or similar work
SEO tools you use

Responsibilities

The potential to work with you long-term to implement improvements
Audit website SEO and Google Business page
Evaluate ad campaigns (Google and Facebook)
Review social media content and strategy
Identify missed opportunities in local SEO, content marketing, and lead generation
Deliver a report outlining key findings and recommendations
Optional: implementation and/or monthly campaign management

Digital Marketing & Lead Generation Audit + Strategy for Becker Boiler

Job Type