Field Marketing Coordinator

Reports To

VP, Marketing

FLSA Status

Full Time, Exempt

Position Summary

UAA is seeking a Field Marketing Coordinator based in the Minneapolis–St. Paul area to provide on-site support for our local plastic surgery and med spa practices at Edina Plastic Surgery and Skin Artisans. This role will focus heavily on social media content collection, event marketing, and community-based initiatives—critical activities that elevate brand presence, attract new patients, and build loyalty.

The Field Marketing Coordinator will work closely with the centralized corporate marketing team and collaborate with local practice leadership to bring campaigns to life at the practice level. This role offers strong growth potential as UAA continues to expand in the region. This position is ideal for someone early in their marketing career with a strong interest in social media and event marketing.

This role requires flexibility for working occasional evenings and weekends to support events and community activations.

Essential Duties & Responsibilities

• On-site Content & Compliance

o Capture high-quality photo and video content during physician and provider features, patient-

approved treatments, and events.

o With local practice leadership, optimize patient consent workflows for photo/video and testimonials;

maintain secure storage of releases and HIPAA compliance.

o Maintain standards for before-and-after photography in coordination with providers.

o Upload organized assets to shared libraries and follow approval workflows.

• Event Marketing & Community Activation

o Execute event logistics including practice operations collaboration, vendor coordination, run-of-show,

and day-of social coverage.

o Identify & support grassroots efforts such as pop-ups, neighborhood outreach, and sponsorships.

o Set up lead capture at events and submit post-event reports.

o Build relationships with local gyms, salons, wellness studios, and luxury retailers for co-marketing

opportunities.

• Reputation & Local SEO

o Maintain Google Business Profile, posting to GBP and local listings, aligned to corporate guidelines

and local practice collaboration.

o Post to local Facebook community groups to increase visibility and engagement; and support social

listening and community engagement across channels.

• Influencer, Community Partnerships & PR Support

o Assist with nurturing local influencer relationships and coordinating collaborations within corporate

guidelines.

o Support PR efforts by identifying local media opportunities and coordinating with corporate and local

practice leadership for alignment.

o Help manage gifting, disclosure compliance, and performance tracking for influencer partnerships.

• Vendor Collaboration

o Build strong relationships with local representatives of key vendors (injectables, skincare, devices).

o Stay informed on vendor promotions, co-marketing opportunities, and educational events.

o Communicate opportunities to corporate marketing and assist with execution at the local level.

o Coordinate local photographers, videographers, printers, and event vendors within approved budgets.

• Employee-Generated Content (EGC) Enablement

o Foster and support staff on creating authentic, on-brand content.

o Ensure EGC aligns with brand standards and compliance requirements.

• In-Practice Marketing & Staff Enablement

o Ensure in-practice signage, seasonal merchandising, and promotional materials are current and on

brand.

o Support local staff awareness of marketing promotions and campaigns.

o Keep provider bios, service one-sheets, marketing calendars and event scripts accurate and updated

for practice and corporate unity.

• Performance & Reporting

o Track local KPIs such as review velocity, voice of the patient, UGC volume, and event performance.

o Submit weekly insights to corporate marketing, including recommended actions and local

opportunities.

• Brand & Messaging

o Maintain luxury brand standards across every local touchpoint.

o Draft quick-turn copy for local promos, staffing updates, operational notices, and event scripts,

aligned to brand voice.

• Operational Alignment

o Partner with practice administrators on promo calendars, provider availability, service launches, and

scheduling.

o Communicate operational changes that affect marketing to corporate and recommend local

adjustments.

o Monitor and surface patient feedback and Voice of Customer insights that elevate the experience.

Required Knowledge, Skills, and Abilities

• Bachelor’s degree in marketing, communications, or related field preferred
• 1–3 years of marketing experience, ideally with social content creation and event execution
• Experience in medical aesthetics, beauty, luxury retail, or hospitality is a plus.
• Proficiency with Canva for creating branded assets and quick-turn designs
• Proven photography and videography skills; light editing proficiency
• Solid copywriting ability and comfort responding directly to patients or posting directly to social

platforms when needed

• Familiarity with Instagram, Facebook, TikTok, Google Business Profile, and basic marketing platforms
• Experience with Excel and PowerPoint
• Highly organized with strong attention to detail and ability to manage multiple priorities.
• Polished communication style, confident working with providers, staff, and patients
• Willingness to drive to multiple practices within the Minneapolis–St. Paul region
• Passion for patient experience and luxury brand standards

Physical Requirements

• Substantial movements (motion) of the wrist, hands, and/or fingers in a repetitive manner
• Typically sedentary physical activity performing non-strenuous daily activities of an administrative nature
• Ability to sustain prolonged use of a Computer
• This position is considered full time and works hybrid in an office environment Monday through Friday and on some holidays and weekends as needed for special events.

Working Environment

• This job operates in a hybrid office setting. This role routinely uses standard office equipment.
• Well-lighted, heated and/or air-conditioned indoor office/production setting with adequate ventilation.
• Travel requirements: Local driving within the MSP market up to 50%