Performance Marketing Specialist

Performance Marketing Specialist

Location: Canada

Department: Growth / Marketing

Reports to: Chief Marketing Officer

Employment Type: Full-Time

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About the Role

Tripshepherd and See Sight Tours are looking for a Performance Marketing Specialist to own and scale our paid acquisition efforts across digital channels. This role is focused on driving measurable growth — bookings, users, and revenue — through testing, optimization, and data-driven decision-making.

This is a hands-on role for someone who enjoys experimentation, creative testing, and accountability. You’ll work closely with our creative, CRO, and lifecycle teams to ensure paid traffic converts efficiently and scales sustainably.

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What You’ll Be Responsible For

Paid Acquisition & Campaign Management

• Plan, launch, and optimize paid advertising campaigns across Meta, Google, and other platforms
• Manage budgets and pacing to maximize performance and efficiency
• Continuously test audiences, creatives, formats, and messaging
• Scale high-performing campaigns and pause underperforming ones

Performance Optimization & Testing

• Own key performance metrics including CAC, ROAS, CTR, CPA, and conversion rates
• Design and run ongoing A/B tests across ads, audiences, and campaign structures
• Collaborate with the Creative and Video teams to develop high-performing ad assets
• Share insights and learnings with the Growth team to inform future strategy

Funnel & Conversion Collaboration

• Work closely with the CRO Specialist to ensure paid traffic lands on optimized funnels
• Provide feedback on landing pages, booking flows, and conversion issues
• Support campaign-specific landing page and offer testing

Reporting & Insights

• Monitor performance daily and provide clear reporting on results
• Identify trends, opportunities, and risks in paid performance
• Translate data into actionable recommendations

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What We’re Looking For

• 3+ years of experience in performance marketing or paid media roles
• Hands-on experience managing paid campaigns across Meta and Google
• Strong analytical mindset with comfort owning revenue-impacting KPIs
• Experience working closely with creative teams and testing ad concepts
• Ability to move quickly, prioritize effectively, and adapt based on results

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Nice to Have

• Experience in ecommerce, travel, or consumer brands
• Familiarity with analytics and attribution tools
• Experience testing and scaling UGC-style creative
• Understanding of conversion optimization principles

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What Success Looks Like in This Role

• Predictable and scalable paid acquisition performance
• Continuous improvement in CAC and ROAS
• Clear testing roadmap with actionable insights
• Strong collaboration with creative and CRO teams

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Why Join Tripshepherd & See Sight Tours

• Direct impact on company growth and revenue
• Opportunity to test, learn, and scale quickly
• Work closely with leadership and have real ownership
• Be part of a lean, performance-driven Growth team