Digital Marketing Specialist

Digital Marketing Role Overview

The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing efforts across all channels to drive awareness, engagement, and conversions.

• Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversion.
• Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions.
• Develop, schedule, and publish engaging content for social media channels; monitor performance and engagement.
• Optimize website performance; conduct landing page testing and implement conversion rate optimization (CRO) best practices.
• Manage, update, and optimize website content for performance and user experience.

Key Skills and Qualifications

• 3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment.
• Demonstrable ability to analyze performance data, derive insights, and optimize campaigns accordingly.
• Exceptional written and verbal communication skills, with strong attention to detail.
• Ability to effectively prioritize tasks and employ critical thinking in problem solving.
• Ability to meet deadlines in a fast-paced, quickly changing environment.