E-commerce & Digital Marketing Specialist

A little bit about us: Specialized Merchandising Operations Inc. is a fast-growing eCommerce business committed to supplying solutions for home organization. In just over 6 years, we have excelled to the top of Amazon's marketplace in our niche, and continue to grow on and off the platform, expanding our offerings.

But we aren't just building a company: we're building a team. Our workspace is inviting, collaborative, engaging and brimming with energy. With our tight-knit teams, you'll feel the impact you're making each day and be directly responsible for the continued growth of our company.

Be a valued part of company decisions and make a tangible difference in our mission to provide our customers with accessible and affordable ways to simplify their life with a better system on organizing.

When you join the S.M.O. family, you don't just get a job - you get a purpose.

We're looking for a motivated person to join us at our Toronto headquarters. If you're committed to personal growth, passionate about e-commerce and marketing, and interested in moving us forward -- we want to hear from you

Your role: Drive DECOMOMO’s growth across Amazon and marketplaces by developing and executing strategies that maximize sales, engagement, and brand visibility. This role is perfect for a creative strategic thinker who thrives in the fast-paced world of e-commerce and digital marketing. If you’re highly organized, data-driven, and ready to tackle evolving marketplace algorithms and trends, we want to hear from you Join us and make a direct impact on our success while growing your expertise in a dynamic, results-oriented environment.

• *Main Responsibilities**:
• **Sales Oversight & Growth**: Lead and manage sales operations across multiple marketplace platforms (Amazon, Walmart, Best Buy, Home Depot, TSC, Hongmall, etc.), ensuring revenue growth and optimizing sales performance.
• **Strategic Implementation**: Develop and execute effective sales strategies, promotional campaigns, and marketplace optimization techniques to drive engagement and increase conversions.
• **Product Management**: Create and maintain product listings, including images, descriptions, pricing, and shipping policies on various e-commerce platforms in collaboration with internal and external partners.
• **SEO & PPC Optimization**: Optimize keywords in titles and descriptions to improve search rankings and implement Pay-Per-Click (PPC) campaigns to drive traffic and sales.
• **Data Analysis & Performance Tracking**: Conduct daily, weekly, and monthly analyses of product performance, sales trends, and competitive positioning, making data-driven decisions to improve results.
• **A/B Testing & Conversion Optimization**: Execute split-tests (A/B tests) to refine pricing, conversion rates, and overall sales strategies.
• **Market Research**: Analyze competition in existing and emerging markets to identify growth opportunities and potential threats.
• **Social Media Strategy & Engagement**:
• Develop and execute strategies to increase followers, engagement, and brand awareness across platforms like Instagram, Facebook, Pinterest, and TikTok.
• Create and manage compelling content, campaigns, and collaborations to drive audience interaction.
• Analyze performance metrics and optimize content to convert engagement into potential sales.
• **Graphic & Content Design**: Develop visually appealing marketing collateral, including product listings, social media creatives, catalogs, and website content.
• **Reporting & Insights**: Generate reports analyzing revenue, expenses, and competitor activity, using insights to drive continuous improvement.
• *Required Qualifications & Skills**:
• Bachelor’s degree or diploma in Marketing, E-Commerce, Business, or a related field.
• Minimum 2 year of experience in e-commerce, preferably managing online marketplaces (Amazon, Best Buy, Home Depot, TSC etc.).
• Minimum 2 year of experience in social media marketing and content creation.
• Proven track record in sales growth, strategy execution, and marketplace management.
• Expertise in SEO & PPC to enhance product visibility and drive sales.
• Hands-on experience with Amazon (required). Familiarity with other marketplace (such as Walmart, Best Buy, Home Depot, and Wayfair) dashboards is a plus.
• Strong analytical and problem-solving skills with the ability to interpret e-commerce data and market trends.
• Excellent organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and data analysis tools.
• Strong written and verbal communication skills in English.
• Ability to work independently and collaboratively within a team.
• Excellent design skills with experience in graphic creation (Adobe Creative Suite, Canva etc.)
• Ability to leverage AI tools a must.

What's in it for you?

• Competitive Compensation
• Annual Bonus
• 8:30AM - 5:30PM (Mon-Fri) (1 hour lunch br