Digital Marketing & Listing Specialist

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance

Digital Marketing & Listing Specialist

Position Title: Digital Marketing & Listing Specialist

Department: Marketing & Revenue

Reports To: General Manager (Victoria Swinford)

Location: Santa Rosa Beach, FL (On-site preferred; hybrid considered)

Employment Type: Full-Time, Salaried

Position Summary

Southern Holiday Homes is seeking a highly creative, detail-oriented Digital Marketing & Listing Specialist to elevate our brand presence, optimize our vacation rental listings, and drive direct bookings across our portfolio of over 100 luxury properties. This role is ideal for someone who understands both the revenue impact of high-performing listings and the brand value of compelling digital content.

Key Responsibilities

Listing Creation & Optimization

Create, optimize, and maintain high-converting listings across Airbnb, Vrbo, and direct booking channels.

• Ensure all listings reflect current amenities, accurate details, and brand-aligned descriptions.
• Manage property photo libraries; work closely with photographers for high-quality shoots.
• Audit listings regularly to ensure accuracy, competitive positioning, and improvement of ranking metrics.
• Digital Marketing & Brand Growth

Develop and execute digital marketing campaigns that promote direct bookings, including email, SEO, pay-per-click, and social media.

• Maintain Southern Holiday Homes’ brand voice and visual identity across all platforms.
• Schedule and publish engaging content (reels, stories, posts) showcasing properties, local experiences, and company updates.
• Support website content updates, landing pages, and blog posts that improve organic traffic and conversion.
• Performance & Analytics

Work closely with the Reservations & Revenue team to drive occupancy and maximize profitability.

• Operational Support

Assist with owner acquisition marketing materials (digital brochures, pitch decks, etc.).

• Manage updates for new property onboarding, including checklists for marketing readiness.
• Maintain accurate branding assets and ensure all internal teams have access to updated materials.
• Requirements

Experience & Skills

2+ years of experience in digital marketing, content creation, or vacation rental listing management.

• Strong writing skills with the ability to create compelling, polished listing copy.
• Experience with Canva, Adobe Creative Suite, or similar design tools.
• Solid understanding of SEO, social media strategy, and digital analytics.
• Familiarity with Airbnb/VRBO ranking factors and hospitality industry trends.
• High level of organization, attention to detail, and ability to manage multiple listings at once.
• Preferred

Experience in vacation rental management or real estate marketing.

• Basic photography or videography skills.
• Understanding of PMS and channel management platforms (e.g., Streamline).
• Key Attributes

Creative thinker with a strong sense of branding and storytelling.

• Proactive problem-solver with a passion for hospitality and guest experience.
• Works well independently and collaboratively.
• Fast learner who thrives in a dynamic, fast-paced environment.
• Flexible work from home options available.