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Marketing Manager Job at Shelby American, Inc. in Lafayette
Shelby American, Inc.
We would be thrilled to have you join the AGI Industries, Inc employee-owned team as Marketing Manager! This is a full-time, salaried position.Company Overview:AGI Industries is an employee-owned (ESOP) industrial fluid handling distributor, system packager, and specialty valve manufacturer that has been in business since 1968. AGI commits to providing quality fluid handling solutions, world-class products, and unparalleled customer service to a diverse clientele. The company is proud to provide career longevity, a rewarding place to work by respecting our fellow employee-owners, challenging them to apply their gifts and talents, and to experience success and growth. AGI Industries is a place for its employee-owners to call home, not just a job.Position Overview:The Marketing Manager will be responsible for developing and executing marketing strategies to promote our companies, products, services, and brand. This role requires a strategic thinker with a deep understanding of market trends, customer needs, and competitive dynamics. The Marketing Manager will work closely with sales, product development, and customer service teams to ensure our products meet market demands and achieve business objectives.What We Offer:Annual salary will be commensurate with experience and skill.Group carrier medical (UHC-UMR), dental (SunLife), vision (VSP), and supplemental (SunLife) insurance.Wellness Program401(k) with company matchEmployee Stock Ownership Plan (ESOP)Employer-paid Life insurance, short-term and long-term disability insurance.Eligibility for coverage is subject to plan terms and applicable waiting periods.Annual paid time offPaid holidaysOpportunity for advancement and career growthWho You Are:Bachelor's degree in Marketing, Business Administration, or a related field.Minimum of 5 years of experience in marketing, preferably in the industrial and oil and gas markets, focused on fluid handling, packaging, or manufacturing industry.Proven track record of developing and executing successful marketing strategies.Strong analytical skills with the ability to interpret market data and trends.Excellent communication and interpersonal skills.Proficiency in digital marketing tools and platforms, including SEO, SEM, email marketing, social media, and content marketing.Experience with digital analytics tools such as Google Analytics.Ability to work independently and as part of a team in a fast-paced environment.Willingness to travel as needed.Key Responsibilities:Develop and implement comprehensive marketing plans to drive product awareness, demand, and sales growth.Conduct market research to identify trends, customer needs, and competitive landscape.Collaborate with sales and product development teams to align marketing strategies with business goals.Create and manage marketing campaigns, including digital marketing, trade shows, and promotional events.Develop and execute digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing.Analyze and report on the effectiveness of marketing initiatives, adjusting strategies as needed.Build and maintain strong relationships with key customers, industry partners, and stakeholders.Monitor and manage the marketing budget to ensure optimal allocation of resources.Provide training and support to the sales team on product features, benefits, and market positioning.Stay up-to-date with industry developments and emerging technologies to maintain a competitive edge.AGI Industries, Inc. is an equal opportunity employer in all hiring and employment practices.
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Qualifications
- Who You Are:Bachelor's degree in Marketing, Business Administration, or a related field
- Minimum of 5 years of experience in marketing, preferably in the industrial and oil and gas markets, focused on fluid handling, packaging, or manufacturing industry
- Proven track record of developing and executing successful marketing strategies
- Strong analytical skills with the ability to interpret market data and trends
- Excellent communication and interpersonal skills
- Proficiency in digital marketing tools and platforms, including SEO, SEM, email marketing, social media, and content marketing
- Experience with digital analytics tools such as Google Analytics
- Ability to work independently and as part of a team in a fast-paced environment
- Willingness to travel as needed
Benefits
- Group carrier medical (UHC-UMR), dental (SunLife), vision (VSP), and supplemental (SunLife) insurance
- Wellness Program401(k) with company match
- Employee Stock Ownership Plan (ESOP)Employer-paid Life insurance, short-term and long-term disability insurance
- Eligibility for coverage is subject to plan terms and applicable waiting periods
- Annual paid time off
- Paid holidays
- Opportunity for advancement and career growth
Responsibilities
- Position Overview:The Marketing Manager will be responsible for developing and executing marketing strategies to promote our companies, products, services, and brand
- This role requires a strategic thinker with a deep understanding of market trends, customer needs, and competitive dynamics
- The Marketing Manager will work closely with sales, product development, and customer service teams to ensure our products meet market demands and achieve business objectives
- Key Responsibilities:Develop and implement comprehensive marketing plans to drive product awareness, demand, and sales growth
- Conduct market research to identify trends, customer needs, and competitive landscape
- Collaborate with sales and product development teams to align marketing strategies with business goals
- Create and manage marketing campaigns, including digital marketing, trade shows, and promotional events
- Develop and execute digital marketing strategies, including SEO, SEM, email marketing, social media, and content marketing
- Analyze and report on the effectiveness of marketing initiatives, adjusting strategies as needed
- Build and maintain strong relationships with key customers, industry partners, and stakeholders
- Monitor and manage the marketing budget to ensure optimal allocation of resources
- Provide training and support to the sales team on product features, benefits, and market positioning
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